Collaborating with customers to co-design your future products, services, processes, business models, and experiences is no longer a new concept. Heck, we’ve been doing it for over 20 years! But many organizations still find it difficult to act on the insights they gain from working with customers. Even when they have clear priorities from customers, they still don’t seem to be able to gain traction to take action quickly, with the budgetary and people commitment necessary to see it through.

We have been using an approach that we call an Operational Debrief to provide the energy and momentum behind these customer priorities and the resulting projects needed to make them happen. Here we present the barriers to quick action and how the Operational Debrief can overcome these obstacles.