Articles
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Tips for Interviewing Customers, Partners, and Stakeholders
How to Most Effectively Find Out what Customers Want and Need
by Ronni MarshakIn over 25 years of interviewing customers, we have some insights to share about what makes an interview valuable. This report provides tips and techniques. -
Customer Service Supplier and Product Update 3Q2012
3Q2012 Was a Quiet Quarter for Customer Service
by Mitchell Kramer3Q2012 was a mixed quarter for customer service--mixed across customers, products, company activity and fi-nancial performance: two suppliers had very good customer growth; four had good financial performance; two new products; two M&A announcements. -
VOC: Using Customers’ Interviews to Inform Decision-Making
How the Residents of a Small Community Are Shaping the Future of Healthcare
by Patricia SeyboldWe used interviews of residents on the Boothbay peninsula to help keep cherished St. Andrews Hospital, which Maine Health wants to turn into a walk-in clinic. I interviewed 48 patients and published verbatims. The result: a stay of execution. -
Daily Deal Fatigue
Putting the Bloom Back on the Rose
by Ronni MarshakAfter an explosion onto the marketplace a few years ago, daily deal sites are floundering. Why are consumers turned off and what can dealers and merchants do to win them back? -
Next IT ActiveAgent
Virtual Agents that Deliver Sophisticated Answers to Complex Questions
by Mitchell KramerNext IT ActiveAgent’s virtual agents can deliver sophisticated answers to complex questions on web, mobile, and social channels. Read our evaluation. -
Shopping Smarter with Mobile Devices Changes the Face of Holiday Shopping
Mobile Makes Its Mark on Thanksgiving, Black Friday, and Cyber Monday Sales in 2012
by Patricia Seybold2012 holiday shopping kicked off in the U.S. with a bang. Consumers shopped heavily on the Thanksgiving holiday through “Cyber Monday.” Online shopping from tablet computers was big. So was comparison shopping in stores using mobile phones. -
Assigning Emotions to Moments of Truth
Enhancing Customer Scenario® Mapping by Capturing Feelings
by Ronni MarshakCapturing how customers might feel depending on how well you help them achieve their goals can enhance a line of site from customer priorities through your bottom-line opportunities based on how they are feeling while doing business with you. -
Profile of Lead Users in Systems Architecture
What Can We Learn from Patty’s Pioneers that Will Help Us Identify Lead Users
by Patricia SeyboldLead users are the people who want to design their own products and services because yours don’t fit the bill. To identify true lead users, you need to know what to look for. Use this example from info tech when you’re recruiting lead users in any domain -
The Emotional Rollercoaster within Customer Scenarios
Most Customer Scenarios Bring Out Mixed Customer Emotions; Are You Prepared to Respond to Them?
by Ronni MarshakWhat emotions are customers feeling as they get things done? How can you anticipate and respond to customers’ negative emotions? -
Creating Customer Advisory Boards that Your Customers Will Love!
How to Design a Successful “Outside In” CAB Program for Your Customers and Top Executives
by Patricia SeyboldThe most successful CABs follow a customer-empowered model in which customers’ issues and priorities are the focal point for the meeting. Don’t show off your ideas; let customers strut their stuff and see how well it meshes with your roadmap. -
MySears Community Gets a Facelift
Community and Commerce Are Still Too Separate!
by Ronni MarshakYour customer community should be an integral part of your business and web presence. How well does the improved MySears Community do on integrating community with commerce? -
BuzzCar—Peer-to-Peer Car Rental
Building a Platform for Participation for a “Peers Inc.” Business Model
by Patricia SeyboldBuzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model. -
How B2C Customers Are Similar to B2B Customers
The Roles Consumers Play as They Interact with Your Firm
by Ronni MarshakRegardless of what hat your customers are wearing when they do business with you—parent, employee, soccer coach—they all want a great customer experience. Consumers have more in common with business customers than you might think. -
Innovative Approaches to Big Issues
Patterns and Take-Aways from BIF-8 (Business Innovation Factory’s Annual Confab)
by Patricia SeyboldBIF-8 was the 8th annual conference held in Providence, RI by the Business Innovation Factory. The format is story-telling punctuated with long networking breaks where random encounters are encouraged. Key themes: transform cities, healthcare, & society. -
Getting at Customers’ Moments of Truth
The New CSM Guidebook: Part 6: Identifying and Measuring Moments of Truth
by Ronni MarshakUnderstanding your customers’ scenarios and the potential showstoppers to customer success should be part of your customer experience strategy. Learn how we identify these “Moments of Truth” as a part of Customer Co-Design. -
Creative Virtual V-Person
An Offering from a Virtual Assisted-Service Pioneer
by Mitchell KramerCreative Virtual V-Person can help deliver very good virtual assisted-service on web, mobile, and social channels through strong knowledge management and reporting. Read our evaluation. -
The Mobile E-Wallet Customer Ecosystem
What Types of Players Need to Partner and What Do They Need to Do to Gain Customers’ Trust?
by Patricia SeyboldThe mobile e-wallet landscape is a 6-layered ecosystem of players, with e-wallet providers at the top and payment and financial institutions at the bottom. If all players aligned around customer-critical issues, mobile e-wallet adoption would accelerate. -
Who Are the Key Players in Mobile E-Wallets in the U.S.?
Amazon, Apple, Google, PayPal (e-Bay), Mobile Phone Networks, Credit Card Companies, or Upstarts?
by Patricia SeyboldWe predict the marketshare battle for mobile phone e-wallets will be waged in the U.S. in 2013. Here’s the landscape as we see it. We believe that Amazon and PayPal will throw their hats into this ring, along with Apple, Google, Microsoft, and Isis. -
Customer Service Supplier and Product Update 2Q2012
2Q2012 Was Another Mixed Quarter for Customer Service
by Mitchell Kramer2Q2012 was another mixed quarter for customer service--customer growth and financial performance were mostly flat or down. -
When, Where, and How Customers Want Recommendations
Going Beyond Explicit to Fortuitous
by Ronni MarshakThere are lots of technology services that let you deliver personalized recommendations to customers on websites, email, and mobile devices. But what kinds of recommendations do customers actually value and which ones do they hate? And why?
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