Just about all online customer communities need to acquire new members on a regular basis. Most online communities seek growth, but there is also the inevitable churn, as well as the occasional need for new blood. This report, a companion piece to our “Best Practices in Engaging Customer Community Members,” looks at effective, proven ways of acquiring new members across a wide range of communities. Our approach starts by breaking down the process into three main components: Getting Customers to Your Community, Showing Off Your Community, and Making It Easy to Join.