Customer Service & Support
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What Do I Do Now?
When Customers Are in Crisis, How Well Do You Support Them?
by Ronni MarshakCrises are great opportunities to gain customer loyalty for life. How your brand and your organization rally to help customers in crisis is often the make or break point in any customer relationship! -
Social-Service Evaluation Framework
Products that Monitor Social Posts, Identify Customers’ Questions and Problems, and Help Deliver Answers and Solutions
by Mitchell KramerOur framework for evaluating social-service products that help organizations deliver customer service to the social web has four top-level criteria: customer service best fit, analytic functionality, customer service integration, and viability. -
Customer Service Supplier and Product Update 2Q2011
A Mixed 2Q2011 for Customer Service
by Mitchell Kramer2Q2011 was a mixed quarter in customer service, mixed in customer growth, financial performance, products, and company activity. -
How Well Does Staples Help a Small Company "Manage My Stuff?"
Customer Experience Audit of Staple’s Capabilities to Let Small B2B Customers Manage Their Relationship
by Ronni MarshakStaples has done a great job of making it easy for customers. But how does it do in a scenario in supporting a small business customer’s account management needs as he tries to “manage his stuff?” -
How Well Does Amazon.com Let Me "Manage My Stuff?"
Customer Experience Audit of Amazon.com’s Capabilities to Let Customers Manage Their Relationship
by Ronni MarshakAmazon.com is the role model for creating a great online customer experience. But how well does it do in helping loyal customers “manage their stuff.” In this customer experience audit, we see how Amazon does in a true-to-life customer scenario. -
End-to-End Customer Experience
Do You Have Someone to Hold Your Customers’ Hands All the Way to Success?
by Ronni MarshakCustomers hate complexity! What they really want is for someone else—whether it is your organization or a third party—to manage the complexity for them! Learn what makes a good customer project/account manager. -
Why Quora Is Useful (and Addictive)
Crowdsourced Q&A Community Builds a Knowledge Repository
by Patricia SeyboldWhy is Quora a useful Q&A site for businesspeople and professionals and how should you use it? -
Treating Your Customers with Respect
Provide Concerned, Engaged, and Accurate Customer Service or Risk the Customer Relationship
by Ronni MarshakThe difference between a great customer experience and a disastrous one is how the customer is treated after presenting a problem. Here are three different examples. -
Dell Support Fails at Providing a 360-Degree View
Customer-Facing Employees Don’t Seem to Share Customer Context or Company Policy Information
by Ronni MarshakProviding a 360-degree view of all your customer interactions to your customers is vital. But you also have to provide a 360-degree of your internal policies and processes to all customer-facing employees. Dell didn't do that with unhappy results. -
I Need Help Now!
Providing Customer Support When and Where They Need It
by Ronni MarshakIn a crisis situation, customers need service fast, regardless of the details of their service level agreements. -
The Wrath of Customers
Are We Blaming Providers for Things Beyond Their Control?
by Ronni MarshakSometimes customers go overboard with their negative emotions. But we’re all human. So what can you do about it? -
Comparing Deployment Options for CX Apps
On-Premise, Hosted Single-Tenant, and Hosted Multi-Tenant
by Mitchell KramerHosted multi-tenant deployments offer huge advantages and benefits over on-premise and hosted single-tenant deployments for CX apps. Read this report to understand how you can capture those advantages and benefits for your CX. -
Enticed by Discounts; Impressed by Customer Experience
Providing a Great and Personal Experience Brings Customers Back for More
by Ronni MarshakA restaurant used discounts to bring the customers in. But the excellent service makes sure that customers will come back. -
Self-Service CX Performance
Response Time and Availability for Key Customer Self-Service Activities
by Mitchell KramerFrom the customers’ standpoint, the most critical performance metrics are response time and availability at the customer user interface (UI). If you can’t respond within their timeframes, then they’re going to abandon you for the competition. -
Rethinking CRM: Provide Customers the Information They Care about in a Seamless Fashion
Customers Don’t Want to Be Managed; They Do Want Good Experiences and Outcomes
by Patricia SeyboldThe secret to a successful CRM strategy is a seamless cross-touchpoint, cross-channel and cross-lifecycle experience. Let your customers manage their relationships with you, not vice versa. Focus first on customer service, not on sales or marketing. -
Customers' Requirements for Customer Service
The Voice of the Customer on What and How to Deliver a Customer Service Experience
by Mitchell KramerIn this report, we present customers’ requirements for customer service and describe how you can address those requirements to deliver an excellent customer service experience. -
Why CRM Is the Wrong Answer to the Wrong Question
Are You Investing in the Right Stuff?
by Patricia SeyboldCRM applications do a lousy job of addressing the strategic customer issues that every organization faces. If you’re in the process of yet another round of CRM improvements, perhaps it’s time to take a fresh look at what your strategy really should be. -
Customer Support: Success with Knowledge Management
Best Practices from Fujitsu Siemens, Moeller Group, Nokia Siemens Networks, Siemens A&D, Siemens SIS, O2, and Versatel
by Susan AldrichSeven companies share their success stories in automating the creation and use of knowledge assets for customer service. -
Best Practices in Customer Self-Service
Ten Ways to Make It Easy for Your Customers to Do Business with You
by Mitchell KramerThis report presents PSGroup’s 10 best practices in customer self-service. The 10 represent the current ideal based on our research on self-service technologies and on our consulting work with companies of all sizes across many industries. -
Own the Customer’s Total Experience
Taking Responsibility Leads to Customer Loyalty
by Patricia SeyboldThe second critical success factor originally introduced in Customers.com is “Own the Customer’s Total Experience.”
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