Innovation
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AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics Is Creating Value Add for Its Members
by Patricia SeyboldHow do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored. -
What Happened in the Music Industry Will Happen To You
by Patricia SeyboldBy 2000, the music industry was under siege by renegade customers. Here’s how new businesses and new business models emerged in response to customers' behaviors. -
How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems
by Patricia SeyboldThree companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products. -
Innovation in Education: School Children Improve Their Families' Livelihoods
At URDT, It Takes a Child to Raise a Village
by Patricia SeyboldWhy not educate children to become masterful in envisioning and creating a better life for themselves and their families? That’s the innovative approach to education that URDT has been practicing for almost a decade. -
Nature Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science
by Patricia SeyboldNature Education has an innovative replacement for college textbooks. It’s an online resource and classroom with a network of subject matter experts. And it’s free to students and faculty. -
How Visionary Customer-Centric Execs Keep Innovation Alive
Take-Aways from Patty’s Visionaries' Spring 2009 Meeting
by Patricia SeyboldHow do Visionary Customer-centric Execs deal with the recession? By continuing to innovate! -
Green Engineering: Cutting Energy Consumption in the Tropics
Create a Holistic Model; Monitor and Manage Inputs and Outputs in Real Time; Provide Visualization Tools
by Patricia SeyboldWhat are the current best practices in green engineering? Travel with us to Malaysia to learn how to cut energy costs by 60% when cooling buildings in the tropics. -
Green Infrastructure
If We Build It, Will They Use It?
by Patricia SeyboldWhere is urban transportation going? Mobility on demand using green approaches is the next wave. -
CustoMax: Platform & Ecosystem for Custom-Tailored Apparel
A Journey from Mass-Produced to Smart Customization
by Patricia SeyboldCustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes. -
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldKeds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations. -
Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldWhy do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their own brands. They also love to personalize well-known brands. -
Smart Customization Comes of Age
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldSmart Customization, a profitable and sustainable implementation of mass customization, is gaining traction. The MIT Smart Customization Seminar, held November 2008, provided glimpses of what international practitioners have done and learned. -
Mars Direct: Customized Candy Combats Commoditization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldLearn how personalized M&Ms have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars. Mars Direct’s R&D Director, Dan Michael describes the journey to-date. -
How Adidas Moved to Smart Customization & Personalized Coaching
A Journey from Mass-Produced to Smart Customization
by Patricia SeyboldAdidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching. -
Customer Innovation Guide: Core Competency 5
Mastering the Fifth Core Competency: Leveraging Peer Production and Peer Promotion
by Patricia Seybold, Ronni MarshakHave you made it easy for customers to contribute product ideas, designs, or products themselves? Can they add value to your products by rating and reviewing them as well as peer contributions? See how you’re doing in this self-assessment guide. -
Customer Innovation Guide: Core Competency 4
Mastering the Fourth Core Competency: Opening Up Product Development
by Patricia SeyboldHow far along are you in the Open Development Continuum? Do you empower, encourage, and reward customers for extending your products, coming up with new products, and sharing their solutions with others? See how you’re doing in this self-assessment guide. -
Customer Innovation Guide: Core Competency 3
Mastering the Third Core Competency: Customer Co-Design
by Patricia SeyboldCo-designing your company’s future with your customers is imperative to ensuring continuing innovation. See how far along your company is in taking advantage of customer co-design in this self-assessment guide. -
Outside In
What’s Beyond Web 2.0 and Enterprise 2.0? Biz 3.0!
by Patricia SeyboldTim O’Reilly got the world thinking in new ways about the Internet with his principles of Web 2.0. Expanding from these principles, we can define the next generation of business, or Biz 3.0. -
Customer Innovation Guide: Core Competency 2
Mastering the Second Core Competency: Effective Community Building
by Patricia SeyboldCustomer communities are a bountiful source of innovative ideas and an excellent opportunity to create lasting relationships with your most loyal customers. But you have to do more than just set up a community and say “go.” -
Customer Innovation Guide: Core Competency 1
Mastering the First Core Competency: Incorporating Story-Telling into Your Organization's DNA
by Patricia SeyboldInnovation spreads by word of mouth. It’s the stories that everyone remembers. We recommend formalizing a managed process for capturing and sharing customer-related stories.
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