Social Media & Communities
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Why the Huffington Post Is Successful
Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA
by Patricia SeyboldThe Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content. -
Going Social Globally: A Global Perspective on Customer Relationships and Social Media
An Interview with Bill Decker, Principal, Partners International
by Matthew LeesAccording to Bill Decker, going social globally means understanding the relationships between company and customer and how they vary from culture to culture. Through diverse examples, Decker gives recommendations on avoiding common cultural pitfalls. -
AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics Is Creating Value Add for Its Members
by Patricia SeyboldHow do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored. -
How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems
by Patricia SeyboldThree companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products. -
Want Customer-Contributed Content?
Make It Easy for Your Customers to Multi-Post
by Patricia SeyboldDo you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites. -
How Citrix Evolved Its Online Community of Customer Advisors
How to Recruit and Manage a Private Customer Community—Patty’s Visionaries' Interviews' Series
by Patricia SeyboldAndrea Davidowitz tells the story of how and why she launched a private B2B online community of advisors in 2007 and what she has learned about running and managing a private customer community. Andrea manages strategic customer programs at Citrix. -
How Customer-Centric Visionaries Make Information Valuable
Make Information Actionable and Connect People to People
by Patricia SeyboldVisionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable. -
Why Twitter Rules and What to Do About It
The Six Best Uses of Twitter for Your Organization
by Patricia SeyboldWhy should your company "tweet"? How and why should your team be monitoring twitter? Here are the six most powerful ways that companies can use Twitter to connect with customers and would be customers, along with plenty of real-life examples. -
Best Practices in Corporate Blogging
How Your Organization Can Run a Successful Blogging Program
by Matthew LeesWhile blogging isn't a new communications medium, many companies are still getting the hang of it. Blogging takes commitment. But the many benefits can be attained by following best practices such as framing blogs as an ongoing program. -
What Customer-Centric Visionary Execs Are Doing in 2007
Customer-Outcome-Driven Businesses, Disappearing Home Pages, and Other Trends
by Patricia SeyboldWant to know what’s on customer-centric execs’ minds? Here’s an overview of some of the topics discussed at Patty Seybold’s Spring 2007 Visionaries’ Meeting. -
Customer Innovation Guide: Core Competency 2
Mastering the Second Core Competency: Effective Community Building
by Patricia SeyboldCustomer communities are a bountiful source of innovative ideas and an excellent opportunity to create lasting relationships with your most loyal customers. But you have to do more than just set up a community and say “go.” -
Publishing 2.0/Libraries 2.0: Students are Shaping the Future of Academic Publishing
How Graduate Students Want to Interact with Information
by Patricia SeyboldHow do professionals and students consume information in the Web 2.0 era? Three graduate students provide great insights into how digital information should be presented, organized, consumed and shared among professionals. -
Digital Natives in the Classroom Are Propelling Us to School 2.0
A Few of David Warlick’s Thoughts on How Kids and Web 2.0 Are Reshaping Education and Publishing
by Patricia SeyboldYou’ve heard of “Web 2.0.” Now we have School 2.0. What can we learn about the future of education and educational publishing from long-time tech-educator, David Warlick? -
Best Practices in Acquiring Customer Community Members
Making It Easy and Worthwhile for Customers to Join
by Matthew LeesJust about all online communities need to acquire new members on a regular basis. This report, a companion piece to our “Best Practices in Engaging Customer Community Members,” discusses proven ways of acquiring new community members. -
Customer Innovation Guide: Taking the Third Step
Nurturing Customer Communities: The Key Third Step to Outside Innovation
by Patricia SeyboldCustomer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be. -
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
by Patricia SeyboldAs the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy. -
Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities
by Patricia SeyboldVibrant customer communities are a hallmark of businesses that lead in product and service innovation. Here are a few tips to nurturing and spawning online customer communities. -
Best Practices in Engaging Customer Community Members
Making It Easy and Exciting for Your Customers to Participate
by Matthew LeesStarting an online community is just the beginning. To build it, you’ve got to engage your customers. Implementing best practices to challenge, empower, and motivate your customers will enable it to grow and provide value over time. -
Cisco Systems
Growing a Vibrant Online Community for More Than a Decade
by Ronni MarshakCisco supports its customers with interaction-based customer support and a thriving online community of networking professionals. -
What Business Models Work in an Open Source World?
Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options
by Patricia SeyboldHow does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source.
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