Let Customers Co-Design Your Solutions and Strategy
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Customer Scenario® Design: An Approach for Outside Innovation
Co-Designing Your Business with Your Customers
by Patricia SeyboldHere are the fundamentals of Customer Scenario Mapping, our methodology for outside-in co-design. -
Lego Mindstorms NXT
Powered by Customers’ Inventiveness
by Patricia SeyboldLEGO® MINDSTORMS™ has been Lego’s highest revenue producing product. It was developed (and enhanced) by Lego’s customers. -
Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange
Peer-to-Peer Lending and Borrowing for “Freeformers”
by Patricia SeyboldHere’s a description of what the Zopa team did to meet their target audiences’ key scenarios and to design their business once they clearly understood those scenarios. -
Democratizing Innovation
Von Hippel’s New Book Stresses the Importance of Innovation by Lead Users
by Patricia SeyboldEric von Hippel’s book, Democratizing Innovation, describes how to harness the inventiveness of your lead users to create breakthrough products. -
Let Customers Co-Design Your Customer-Critical Initiatives
How and When to Use Customer Scenario® Mapping
by Patricia SeyboldWhat’s the best way to gather customer requirements? Invite customers to co-design their ideal processes with your cross-functional team. Design your requirements to meet your customers’ future requirements. -
Project Avalanche
Corporate IT Executives Band Together to Evolve Shared IP
by Patricia SeyboldThe Avalanche Corporate Technology Cooperative, also known as "Project: Avalanche" is a brand new corporate customer-led initiative to enable corporate IT executives to extract more value out of their IT investments. Avalanche Cooperative members can now -
The Customer Revolution
How to Thrive When Customers Are in Control
by Patricia SeyboldIn The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company.
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