Business Services
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Customer Ecosystems: Meal Ordering Services
Creating Customer Ecosystems Around a Specific Service
by Ronni MarshakIf there’s “a job” that customers need to get done, it’s relatively easy to foster an ecosystem of business partners to fulfill customers’ goals. What take-aways for your business will you get from our comparison of three competing meal ordering services? -
The New B2B Marketing in Practice
Lessons in Content Marketing, Lead Nurturing and Scoring
by Susan McKittrickMarketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics. -
Using Business Process Management to Streamline Litigation Discovery
Supporting Collaborative Litigation Discovery with Exterro Fusion at Fredrikson and Byron, P.A. - An Interview with Chad Papenfuss, Litigation Support Administrator
by Ronni MarshakIn response to clients’ demands that they pay for professional services, not administrivia, the law firm of Fredrikson and Byron, P.A. streamlines the discovery process using Exterro Fusion. -
Providing Matter-Centric Collaboration at Holland & Knight
Expediting the Delivery of Legal Services by Unifying the Management of Business Information
by Geoffrey BockHolland & Knight, a large American law firm with offices in many cities, seeks to function as an integrated organization. It has implemented WorkSite from Interwoven to manage content around client matters and practice areas, rather than managing content -
Gathering Customers' Real Requirements
Uncovering Customers' Moments of Truth
by Patricia SeyboldGathering customer requirements can be tough. Particularly if customers can't envision the possibilities of how they might reach their outcomes in a dramatically different way. -
The Customer Revolution
How to Thrive When Customers Are in Control
by Patricia SeyboldIn The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company.
