Brand Management
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Understanding Your Next Generation Customers
How Do Tweens Feel about Brands?
by Patricia SeyboldToday’s tweens (ages 8-14) are tomorrow’s customers and employees. It’s important to understand how they react to branding. -
Amazon.com: Retailers’ Friend or Foe?
How Amazon Stacks Up as a Retail Partner
by Patricia SeyboldAmazon.com moves from online retailer to offering merchandising and marketing partnerships with other retailers. -
Who "Owns" the Customer in Your Company?
Announcing our Customer Manifesto. Your Customers Will Soon Resolve Your Company’s Territorial Conflicts—Are You Ready?
by Patricia SeyboldCustomers are demanding control over their relationships and their information. We summarize these demands in our Customer Manifesto and offer implementation tips, best practices, and six steps to success. -
Of Mergers and Brands
Quality of Customer Experience(SM) Suffers in Most Mergers--Thoughts about Sears/Lands' End and HP/Compaq
by Patricia SeyboldCan merged companies, such as HP/Compaq and the proposed Sears/Lands’ End maintain a superb customer experience? -
Philips Consumer Electronics Gets Closer to Its Customers:
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
by David MarshakPhilips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles. -
Don't Manage Your Partners
Manage Your Customer Experience
by David MarshakThe value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer.
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