Merchandising, Recommendations, & Personalization
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Recommendation Solution Market Recap: 1Q2011
Mobile, UI, and Algorithm Enhancements Lead the Product News
by Susan AldrichBased on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands. -
How Well Does Staples Help a Small Company "Manage My Stuff?"
Customer Experience Audit of Staple’s Capabilities to Let Small B2B Customers Manage Their Relationship
by Ronni MarshakStaples has done a great job of making it easy for customers. But how does it do in a scenario in supporting a small business customer’s account management needs as he tries to “manage his stuff?” -
How Well Does Amazon.com Let Me "Manage My Stuff?"
Customer Experience Audit of Amazon.com’s Capabilities to Let Customers Manage Their Relationship
by Ronni MarshakAmazon.com is the role model for creating a great online customer experience. But how well does it do in helping loyal customers “manage their stuff.” In this customer experience audit, we see how Amazon does in a true-to-life customer scenario. -
Comparative Rating of Five Recommendations Solutions
Analysis of Relative Merits of Avail, Baynote, Certona, Omniture, and RichRelevance
by Susan AldrichThis relative ranking summarizes our detailed evaluation and comparison of five leading recommendation solutions: Avail Intelligence, Baynote, Certona, Omniture, and RichRelevance. -
The New B2B Marketing in Practice
Lessons in Content Marketing, Lead Nurturing and Scoring
by Susan McKittrickMarketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics. -
Side-by-Side Comparison of Six Recommendations Solutions
Spreadsheet Lays Out Vendor Performance from Avail, Baynote, Certona, Loomia, Omniture, and RichRelevance against Our Detailed Requirements
by Susan AldrichOur side-by-side comparison spreadsheet analyzes six leading recommendations solutions. -
Certona Resonance Recommendations
Automated Optimization Balanced with Granular Control
by Susan AldrichIf you are in retail or B2B ecommerce, Certona Resonance Recommendations should be on your short list. Certona’s recommendations solution is among the most mature on the market, with a high degree of automation and merchant control. -
Avail Intelligence Behavioral Merchandising
Platform Automates Merchandising, Recommendations, Social Search
by Susan AldrichIf you are in retail or B2B ecommerce, Avail Behavioral Merchandising should be on your short list. Avail Intelligence’s solution, among the most mature on the market, with unique support for collaborative merchandising and strong client care. -
Omniture Recommendations
Integration with Powerful Omniture Marketing Suite
by Susan AldrichIf you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel. -
Venda Enterprise
Excellent Merchandising and Customer Service with SaaS Deployment for Retailers
by Mitchell KramerOur in-depth evaluation of Venda Enterprise, the ecommerce platform from privately-held and NY, NY-based Venda, Inc. designed for rapid, SaaS deployment by merchandisers and used by 140 retailers in North America and Europe. -
RichRelevance Recommendations
Dynamic, Automated Optimization of 40 Recommendation Strategies
by Susan AldrichIf you are in retail ecommerce, RichRelevance’s RichRecs should be on your short list. RichRecs automatically selects the best of its 40 recommendation strategies to meet the merchant’s stated goals. -
Recommendation Evaluation Framework, Version 1
Evaluating Recommendation Engines, Platforms or Services
by Susan AldrichRecommendations are hot, solving problems from order size to search to personalization. We identify the key criteria for selecting a recommendation solution. -
How Well Do E-Tailers Handle Gift Giving?
A Customer Experience Framework and Customer Experience Test Drives
by Ronni MarshakCustomers are clear about the gift-giving features they want on e-tailing sites. We evaluate five sites, Amazon.com, Gifts.com, Lowes.com, MagicCabin.com, and Cafepress.com, against these criteria. -
How Customer-Centric Visionaries Make Information Valuable
Make Information Actionable and Connect People to People
by Patricia SeyboldVisionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable. -
Search Product and Company Update 2H2008
Surprisingly Successful Second Half Caps Economic Challenge of 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
Ecommerce Search Evaluation: Omniture Merchandising
Ecommerce Search, Merchandising, and Marketing
by Susan AldrichOmniture Merchandising provides a very strong search, navigation, marketing, and merchandising platform for retailers, that should be on your short list. -
Search Product and Company Update 1H 2008
Impressive First Half Begins a Potentially Painful 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
Keys to E-Merchandising Success in Troubled Economic Times
Help Customers Make Wise Buying Decisions and You Will Foster Loyalty
by Ronni Marshak, Martha FreyIn these hard economic times, you need to make it as easy for your customers to find, choose, and buy your products. Ten e-merchandising best practices are presented in this report. -
Ecommerce Search Evaluation: Mercado Ignition
User Interface, Ecommerce Search, Merchandising, and Marketing
by Susan AldrichWith Ignition, Mercado creates an environment that streamlines the efforts of shoppers and merchandisers. Retailers must consider Ignition at the top of their choices for search and merchandising. -
Ecommerce Search Planning and Evaluation Framework, Version 1
How to Plan and Select Search, Navigation, and Discovery Solutions for Ecommerce Web Sites
by Susan AldrichHere is everything you need to know in order to plan, select, and manage ecommerce search, navigation, and discovery.
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