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Merchandising, Recommendations, & Personalization

• EasyAsk Commerce Advisor Product Search Solution

  EasyAsk Enterprise 9 Family Enables You to Build Consistent Search and Navigation Using All Your Product Information Assets

  by Susan Aldrich

  This report evaluates EasyAsk against our framework for product search solutions.
  Nov. 20, 2003

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• Emerging Governance Structures for Tackling Information Management

  Laying the Structure for a Strategic Core Competency in Information Management

  by Patricia Seybold

  Information management is looming as a necessary strategic core competence for organizations in the 21st century. Here’s how forward-thinking organizations are organizing themselves to tackle information management strategically.
  Nov. 13, 2003

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• Wanted: Information Architects!

  Improving the Findability of Enterprise Information

  by Patricia Seybold

  We are in desperate need of information architects and other information professionals who can make sense of the mess of information we've created and is now exposed to our customers, our partners, and the world!
  Jun. 26, 2003

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• How Should You Manage Content within Your Enterprise?

  Seven Key Issues that Are Critical to Success

  by Patricia Seybold

  How should you organize and staff to ensure success in your enterprise content management initiative? Don’t make content management an IT project.
  Jan. 30, 2003

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• Amazon.com: Retailers’ Friend or Foe?

  How Amazon Stacks Up as a Retail Partner

  by Patricia Seybold

  Amazon.com moves from online retailer to offering merchandising and marketing partnerships with other retailers.
  Dec. 19, 2002

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• Catalog Commerce

  Helping Your Customers Make Wise Choices

  by Martha Frey

  We like the phrase “catalog commerce” because it puts the emphasis where it belongs: on the power of the catalog.
  Aug. 30, 2001

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• The Product-Pairing Revenue and Relationship Opportunity:

  Product-Matching Services = Customer-Initiated Cross-Selling

  by Martha Frey

  Product-matching services are an effective form of interactive product merchandising.
  May. 31, 2001

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• Putting the E in E-Merchandising

  Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More

  by Martha Frey

  Whether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide jus
  Jul. 21, 1999

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