Targeted Marketing & Content
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Success with Best Practices for Targeted Merchandising
Unlocking the Power of Recommendation Engines
by Susan AldrichRecommendation technology has made targeted merchandising accessible to merchants of any size. We’ve identified three best practices for targeted merchandising, plus the eight principles that will guide you in applying the practices. -
Recommendation Evaluation Framework, Version 2
Evaluating Solutions for Personalization and Recommendations
by Susan AldrichRecommendation solutions automate and personalize suggestions. Here are the key criteria you should use for selecting a recommendation solution. -
Engage Them Early, and They'll Be Customers for Life
Targeting College Students for Free or Discounted Products and Services Can Be a Great Customer Relationship Strategy
by Ronni MarshakStudents are an excellent audience when prospecting for loyal customers. Engage them early with great products, great deals, and a great customer experience so that they turn to your company when they graduate and are ready to become loyal to a brand. -
Content Curation Evaluation Framework, Version 3
What to Consider When Evaluating Content Curation Platforms for Marketing
by Susan McKittrickContent curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community. -
Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes!
What Does It Take to Become Data Savvy?
by Susan Aldrich, Susan McKittrick, Julie Schwartz, Christopher KochSurvey on the impact of data-driven marketing on business performance shows improved sales productivity and market share. Read what it takes to become a data-driven marketing organization. -
SDL BeGlobal 1.1
Real-Time, Automated Translation for Knowledgebase Content
by Mitchell KramerSDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content. -
HiveFire's Curata Platform for B2B Content Curation
Streamlining Multi-Channel Content Curation for B2B Marketers
by Susan McKittrickReview of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms. -
LOUD3R Content Curation Platform
Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content
by Susan McKittrickMarketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs. -
Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches
Aggregage Uses Content Curation in an Online Advertising Business Model
by Susan McKittrickCombine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation. -
ConnectedN's Content Curation for Social Media Engagement
Enabling Busy Subject Matter Experts to Deliver Valuable Content to Clients and Prospects
by Susan McKittrickContent curation for social media engagement. Product review of ConnectedN, a content curation platform that enables professionals to easily engage in social media conversations by making timely comments on relevant third-party content. -
Adobe's Online Marketing Suite
Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision
by Susan McKittrickThe Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite. Gain a perspective on what’s needed and insight into Adobe’s offering. -
Eqentia Content Curation Platform
Personalization Pays Off
by Susan McKittrickProduct review of the Eqentia content curation platform provides insight into the capabilities provided to B2B marketers in uses ranging from improving SEO and nurturing leads to gathering competitive intelligence. -
Why the Huffington Post Is Successful
Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA
by Patricia SeyboldThe Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content. -
The New B2B Marketing in Practice
Lessons in Content Marketing, Lead Nurturing and Scoring
by Susan McKittrickMarketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics. -
B2B Marketers Prepare to Get the Most Out of Today's Technology Tools
Seven Steps to Adapting to Changes in Buyer Behavior and Capitalizing on Opportunities
by Susan McKittrickFor many marketers the catch-up required to take advantage of technology and respond to new buying behavior is overwhelming. This report provides a seven-step framework for understanding what is different and preparing to make the changes. -
Implementation Challenges Limit B2B Marketers' Success with Automation
The Technology Is Increasingly Essential, Yet Few Are Ready to Transform Their Operations
by Susan McKittrickMarketing automation is growing in B2B. The business justification is strong. The vendors are solid and innovative. But a large portion of implementations fail to realize their potential. This article is the first in a series to dis-cover why. -
How to Approach Customer Experience Management
An Overview of Patricia Seybold Group’s Recommended Game Plan
by Patricia SeyboldIn this report, you’ll learn how the Patricia Seybold Group defines and approaches customer experience management. -
Want Customer-Contributed Content?
Make It Easy for Your Customers to Multi-Post
by Patricia SeyboldDo you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites. -
The Customers.com Evaluation Framework for Campaign Management Applications
Speed and Simplify Your Selection of This Critical Customer Experience Component
by Mitchell KramerCampaigns are a critical customer experience component. The Customers.com Evaluation Framework for Campaign Management Applications will speed and simplify your selection of the campaign management offering best for your organization. -
Enterprise Search Planning and Evaluation Matrix, Version 3
A Blank Matrix to Facilitate Your Evaluation
by Susan AldrichTo assist you in your enterprise search planning and evaluation efforts, we are presenting the criteria in matrix form with blank columns. You can use this matrix to notate the capabilities of the short list of products you are currently investigating.
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