Innovation
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Daily Deal Fatigue
Putting the Bloom Back on the Rose
by Ronni MarshakAfter an explosion onto the marketplace a few years ago, daily deal sites are floundering. Why are consumers turned off and what can dealers and merchants do to win them back? -
Profile of Lead Users in Systems Architecture
What Can We Learn from Patty’s Pioneers that Will Help Us Identify Lead Users
by Patricia SeyboldLead users are the people who want to design their own products and services because yours don’t fit the bill. To identify true lead users, you need to know what to look for. Use this example from info tech when you’re recruiting lead users in any domain -
BuzzCar—Peer-to-Peer Car Rental
Building a Platform for Participation for a “Peers Inc.” Business Model
by Patricia SeyboldBuzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model. -
Innovative Approaches to Big Issues
Patterns and Take-Aways from BIF-8 (Business Innovation Factory’s Annual Confab)
by Patricia SeyboldBIF-8 was the 8th annual conference held in Providence, RI by the Business Innovation Factory. The format is story-telling punctuated with long networking breaks where random encounters are encouraged. Key themes: transform cities, healthcare, & society. -
Getting at Customers’ Moments of Truth
The New CSM Guidebook: Part 6: Identifying and Measuring Moments of Truth
by Ronni MarshakUnderstanding your customers’ scenarios and the potential showstoppers to customer success should be part of your customer experience strategy. Learn how we identify these “Moments of Truth” as a part of Customer Co-Design. -
The Mobile E-Wallet Customer Ecosystem
What Types of Players Need to Partner and What Do They Need to Do to Gain Customers’ Trust?
by Patricia SeyboldThe mobile e-wallet landscape is a 6-layered ecosystem of players, with e-wallet providers at the top and payment and financial institutions at the bottom. If all players aligned around customer-critical issues, mobile e-wallet adoption would accelerate. -
Alaska Airlines’ Evolves Its Mobile Strategy
Catering to Frequent Flyers Pays Off
by Patricia SeyboldAlaska Airlines has been delivering mobile apps since 2010. They chose to focus first on the functions needed for “day of travel” rather than online booking. -
Setting Expectations for Customer Co-Design and Other Customer-Facing Engagements
The New CSM Guidebook: Part 4: Setting Expectations
by Ronni MarshakNo matter how well prepared you are for your customer-facing events, you won’t be completely successful if the expectations of participants haven’t been clearly set. Here are tips for setting the expectations of customers, partners, and internal stakeholders. -
Managing Customer Innovation at Alaska Airlines
Alaska Airlines Combines Customer Innovation with E-Commerce & Mobile
by Patricia SeyboldAs Managing Director, AlaskaAir.com and Customer Innovation, Curtis Kopf combines ecommerce, mobile, and customer innovation in a single role focusing on giving information and control to customers in the areas of their lives they care about the most. -
When and How to Embed Customer Co-Design into Your Projects
What Customer Co-Design Options Fit Your Purview?
by Patricia SeyboldWe have found at least six opportunities to embed customer co-design into the projects you’re already doing. Our recommendation? Use customer co-design early and often. -
Facebook’s Timeline: Seductive and Dangerous?
Applications Integrated into Timeline Track Everything that You and Your Friends Do
by Patricia SeyboldFacebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked. -
Unintended Risks of Using Facebook
Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!
by Patricia SeyboldBe a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices. -
Turning Protests Into Realizable Visions
URDT Institute Is Transforming Unemployed Youth Into Job Creators in Uganda
by Patricia SeyboldWhat if young people in poor villages could create prosperous businesses and careers in their home towns instead of flocking to cities to contribute to the overcrowding and unemployment? That’s the solution promulgated by the URDT Institute in Uganda. -
Thoughts on Innovation
How a World-Class Inventor and Innovator Thinks About Innovation
by Olof SöderblomWhat can you learn from a true innovator? A lot! Olof Söderblom, a world-class innovator whose inventions, such as Token Ring networking, have transformed industries, presents his thoughts on invention and innovation. -
How to Transform the Quality of Life in African Rural Communities
Educate Young People to Be Entrepreneurs and Leaders
by Patricia SeyboldIn western Uganda, URDT’s Vocational Institute addresses unemployment by training young people to be job creators—not job seekers—in their local communities. -
Toward Boosting Our Collective IQ: A Knowledge-Centric Approach
A Selection of Writings by Douglas C. Engelbart
by Douglas Engelbart, Christina EngelbartAdaptations on seminal reports from Dr. Doug Engelbart on his vision of a dynamic knowledge ecosystem and how it boosts the Collective IQ. Updates by Christina Engelbart on what is still to be accomplished. -
Turning Innovation into Reality
From Ideation to Implementation—Lessons Learned from Our Visionaries
by Ronni MarshakHow can you take all the great ideas that come from customers, partners, and employees and make them actually happen? Let’s look at the different aspects of outside innovation generation and what you need to do to actually turn ideation into innovation. -
2011 in Cloud Computing: The Empire Strikes Back!
Patty's Pioneers' Predictions for 2011
by Pat Kerpan"Cloud" is becoming the default design center for the enterprise and, as such, is the biggest migration exercise ever, bigger than the Y2K. -
Confessions of a Groupon Addict
Great for Customers, but Merchants Beware!
by Ronni MarshakGroupon, the fastest growing company ever, offers a great experience on daily discount deals to customers. However, merchants who don’t think through their Groupon marketing strategy carefully can have disastrous results. -
Pandora: Delivering Personalized Internet Radio
How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization to Improve Music Playlists
by Patricia SeyboldAs is the case with many electronic publishing efforts, Pandora has merged the best of both worlds: a professional taxonomy with the wisdom of the crowds. Professional musicians categorize music, but people can vote on whether certain songs really belong.
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