E-Commerce, Online
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How Does Google’s Privacy Policy Affect You?
It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior
by Patricia SeyboldWhen Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services. -
What's Your Customer Cloud Strategy?
Twelve Customer Requirements to Include as Your Firm Migrates to Cloud Computing
by Patricia SeyboldA “customer cloud” is the virtual project space where your customers can securely access, keep track of, and manage the assets they’ve bought from you as well as any related projects in which they’re engaged. -
Is Sears.com Strong Enough to Help Save Sears?
Customer Experience Audit of Sears.com’s Capabilities to Let Customers Find and Buy What They Want and Manage Their Relationships
by Ronni MarshakCustomer Experience Audit of Sears.com’s Capabilities to Let Customers Find and Buy What They Want and Manage Their Relationships -
The Next Big Thing: Customer Ecosystems
Six Secrets for Designing Business Networks Aligned To Help Customers Get Things Done
by Patricia SeyboldCustomer ecosystems are business networks that are aligned to help customers get things done—both the things they want to accomplish and the things they want to manage. We’ve found six keys to designing successful customer ecosystems. -
All I Want for the Holidays
A Wish List to My Favorite Retailers and Etailers
by Ronni MarshakHere's a list of ways to personalize the holiday shopping experience that will delight customers and bring in extra sales from those of us who avoid Black Friday and Cyber Monday. -
Build Community Around "My Stuff"
How Will Online Communities and Social Networks Evolve?
by Patricia SeyboldOnline customer support communities and social networks need to be integrated into the tools that customers use to manage their stuff. -
Content Curation Evaluation Framework, Version 3
What to Consider When Evaluating Content Curation Platforms for Marketing
by Susan McKittrickContent curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community. -
Recommendation Solution Market Recap: 1Q2011
Mobile, UI, and Algorithm Enhancements Lead the Product News
by Susan AldrichBased on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands. -
Key Role: SVP of Cross-Channel Customer Experience (or Equivalent)
Patty's Dream Team: Roles and Responsibilities You'll Need for Your Customer-Centric Organization
by Patricia SeyboldWhat’s the one role that makes the most difference in a company’s ability to “make it easy for your customers to do business with you”? An SVP of customer experience (or equivalent). -
How Well Does Staples Help a Small Company "Manage My Stuff?"
Customer Experience Audit of Staple’s Capabilities to Let Small B2B Customers Manage Their Relationship
by Ronni MarshakStaples has done a great job of making it easy for customers. But how does it do in a scenario in supporting a small business customer’s account management needs as he tries to “manage his stuff?” -
Optimizing the Airline Passenger Experience
Putting Customer Experience First Often Seems Impossible in a Complex Real World Setting
by Patricia SeyboldWith so many interdependent moving parts, priorities, and seemingly “out of our control” events (like bad weather and mechanical failures), it’s supremely difficult for airlines to deliver a great customer experience, yet there are ways to do it. -
How Well Does Amazon.com Let Me "Manage My Stuff?"
Customer Experience Audit of Amazon.com’s Capabilities to Let Customers Manage Their Relationship
by Ronni MarshakAmazon.com is the role model for creating a great online customer experience. But how well does it do in helping loyal customers “manage their stuff.” In this customer experience audit, we see how Amazon does in a true-to-life customer scenario. -
Why Apple's iCloud Service Will Be Successful
iCloud Service Provides Much-Needed Seamless Synchronization of Digital Media and Applications
by Patricia SeyboldApple’s iCloud offering is misunderstood. It’s not a streaming audio/video service. It’s a “keep my life in synch across my devices” service. -
Living and Working in "the Cloud"
How Digital Services are Reshaping Our Lives
by Patricia SeyboldAre you addicted to digital services, mobile apps, cloud computing, SaaS, social media, and digital media? Here are some things to think about before it’s too late! -
SDL BeGlobal 1.1
Real-Time, Automated Translation for Knowledgebase Content
by Mitchell KramerSDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content. -
Five Reasons to Put Your Business in the Cloud
How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It
by Susan AldrichSaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company. -
Why the Huffington Post Is Successful
Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA
by Patricia SeyboldThe Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content. -
Why Quora Is Useful (and Addictive)
Crowdsourced Q&A Community Builds a Knowledge Repository
by Patricia SeyboldWhy is Quora a useful Q&A site for businesspeople and professionals and how should you use it? -
Turning Innovation into Reality
From Ideation to Implementation—Lessons Learned from Our Visionaries
by Ronni MarshakHow can you take all the great ideas that come from customers, partners, and employees and make them actually happen? Let’s look at the different aspects of outside innovation generation and what you need to do to actually turn ideation into innovation. -
WikiLeaks Will Catalyze a Huge Data Security Backlash
Patty's Pioneers' Predictions for 2011
by Peter HorneReactions to WikiLeaks will cause massive capital investment in information security causing a significant stimulus to the IT industry in 2011. 2011 will also herald the beginning of major decline in freedom on the Web
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