E-Commerce, Online
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Want Customer-Contributed Content?
Make It Easy for Your Customers to Multi-Post
by Patricia SeyboldDo you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites. -
How Well Do E-Tailers Handle Gift Giving?
A Customer Experience Framework and Customer Experience Test Drives
by Ronni MarshakCustomers are clear about the gift-giving features they want on e-tailing sites. We evaluate five sites, Amazon.com, Gifts.com, Lowes.com, MagicCabin.com, and Cafepress.com, against these criteria. -
How Visionary Customer-Centric Execs Keep Innovation Alive
Take-Aways from Patty’s Visionaries' Spring 2009 Meeting
by Patricia SeyboldHow do Visionary Customer-centric Execs deal with the recession? By continuing to innovate! -
How Customer-Centric Visionaries Make Information Valuable
Make Information Actionable and Connect People to People
by Patricia SeyboldVisionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable. -
Search Product and Company Update 2H2008
Surprisingly Successful Second Half Caps Economic Challenge of 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
FiftyOne: Enabling International Customers to Buy from U.S. E-Tailers
E-Commerce Services that Extend Your Reach into Canada and Europe
by Mitchell KramerFiftyOne, from E4X, Inc., is a software and services offering that extends your existing ecommerce system with comprehensive support for checkout, fulfillment, and customer service to make it easy for international customers to do business you. -
Ecommerce Search Evaluation: Omniture Merchandising
Ecommerce Search, Merchandising, and Marketing
by Susan AldrichOmniture Merchandising provides a very strong search, navigation, marketing, and merchandising platform for retailers, that should be on your short list. -
Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldWhy do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their own brands. They also love to personalize well-known brands. -
CustoMax: Platform & Ecosystem for Custom-Tailored Apparel
A Journey from Mass-Produced to Smart Customization
by Patricia SeyboldCustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes. -
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldKeds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations. -
Smart Customization Comes of Age
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldSmart Customization, a profitable and sustainable implementation of mass customization, is gaining traction. The MIT Smart Customization Seminar, held November 2008, provided glimpses of what international practitioners have done and learned. -
Mars Direct: Customized Candy Combats Commoditization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldLearn how personalized M&Ms have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars. Mars Direct’s R&D Director, Dan Michael describes the journey to-date. -
How Adidas Moved to Smart Customization & Personalized Coaching
A Journey from Mass-Produced to Smart Customization
by Patricia SeyboldAdidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching. -
Search Product and Company Update 1H 2008
Impressive First Half Begins a Potentially Painful 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
Keys to E-Merchandising Success in Troubled Economic Times
Help Customers Make Wise Buying Decisions and You Will Foster Loyalty
by Ronni Marshak, Martha FreyIn these hard economic times, you need to make it as easy for your customers to find, choose, and buy your products. Ten e-merchandising best practices are presented in this report. -
Ecommerce Search Evaluation: Mercado Ignition
User Interface, Ecommerce Search, Merchandising, and Marketing
by Susan AldrichWith Ignition, Mercado creates an environment that streamlines the efforts of shoppers and merchandisers. Retailers must consider Ignition at the top of their choices for search and merchandising. -
Ecommerce Search Planning and Evaluation Framework, Version 1
How to Plan and Select Search, Navigation, and Discovery Solutions for Ecommerce Web Sites
by Susan AldrichHere is everything you need to know in order to plan, select, and manage ecommerce search, navigation, and discovery. -
IBM WebSphere Commerce Suite 6.0
Rich Ecommerce Services, Flexible Technologies, and Elegant Integration with External Applications
by Mitchell KramerIBM WebSphere Commerce, introduced in 1996, is IBM’s ecommerce offering. It was and is one of the leading software offerings for B2C ecommerce. IBM claims that 1,500 customer organizations have implemented the product, -
PSGroup Bull's-Eye: Ecommerce Search Solutions
Featuring Celebros, Endeca, Fredhopper, Mercado, and SLI Systems
by Susan AldrichWe compare five leading ecommerce search offerings against our 230 evaluation criteria, to pick the leader. -
End-to-End Search Marketing and Customer Experience
Summary of Survey Results
by Susan AldrichMaking the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result.
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