Mobile
- « previous
- Page 2 of 3.
- next »
-
Why Alaska Airlines Considers Mobile Development a Core Competency
Speed Up Improvements in Customer Experience through Mobile
by Patricia SeyboldWith Curtis Kopf, Managing Director, AlaskaAir.com, and Customer Innovation at Alaska Airlines, we look at how he and his team are mastering agile development and making mobile technology a core competency. -
Apple and/or Verizon: How Should Partners Provide Customer Support?
What Each Did Right and What Needs Improvement When Helping Shared Customers in Need
by Ronni MarshakProviders who together satisfy customer scenarios are part of a customer ecosystem. And the customer's experience should be seamless, as shown in this story. -
Amazon Takes on Apple in Digital Music
Combined CDs and AutoRip Make Amazon Cloud Player More Enticing
by Patricia SeyboldAmazon’s AutoRip feature surprised and delighted some customers and annoyed others. We like the fact that we now have digital access to MP3 files of the music we bought on CDs for free and without doing anything! -
Amazon’s Next Moves
It’s a Customer Ecosystem Poised to Become an Increasingly Important Part of Our Lives
by Patricia SeyboldAmazon isn’t “just” an online retailer; it’s a vibrant and layered customer ecosystem designed to help you get things done faster and cheaper. Amazon phones will bring added convenience. Amazon’s ads will be more relevant than Google’s or Facebook’s. -
Shopping Smarter with Mobile Devices Changes the Face of Holiday Shopping
Mobile Makes Its Mark on Thanksgiving, Black Friday, and Cyber Monday Sales in 2012
by Patricia Seybold2012 holiday shopping kicked off in the U.S. with a bang. Consumers shopped heavily on the Thanksgiving holiday through “Cyber Monday.” Online shopping from tablet computers was big. So was comparison shopping in stores using mobile phones. -
BuzzCar—Peer-to-Peer Car Rental
Building a Platform for Participation for a “Peers Inc.” Business Model
by Patricia SeyboldBuzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model. -
The Mobile E-Wallet Customer Ecosystem
What Types of Players Need to Partner and What Do They Need to Do to Gain Customers’ Trust?
by Patricia SeyboldThe mobile e-wallet landscape is a 6-layered ecosystem of players, with e-wallet providers at the top and payment and financial institutions at the bottom. If all players aligned around customer-critical issues, mobile e-wallet adoption would accelerate. -
Who Are the Key Players in Mobile E-Wallets in the U.S.?
Amazon, Apple, Google, PayPal (e-Bay), Mobile Phone Networks, Credit Card Companies, or Upstarts?
by Patricia SeyboldWe predict the marketshare battle for mobile phone e-wallets will be waged in the U.S. in 2013. Here’s the landscape as we see it. We believe that Amazon and PayPal will throw their hats into this ring, along with Apple, Google, Microsoft, and Isis. -
Will Amazon.com Emerge as a Viable Gaming Platform?
Enabling Platform-Agnostic Social Gaming Customer Ecosystems
by Patricia SeyboldAmazon may provide the next major ecosystem for social gaming, challenging Facebook, Zynga, Apple, and Google. -
Alaska Airlines’ Evolves Its Mobile Strategy
Catering to Frequent Flyers Pays Off
by Patricia SeyboldAlaska Airlines has been delivering mobile apps since 2010. They chose to focus first on the functions needed for “day of travel” rather than online booking. -
Are You Tracking Your Customers’ Locations on Their Mobile Phones?
Marketers Beware: Customers Don’t Want Their Locations to Be Tracked and Monitored
by Patricia SeyboldDo you know where you are? Everyone else might! Today’s smartphones are tracking devices that also happen to make phone calls. Your mobile apps are probably tracking your location and sharing that information without your permission. -
Steps to Success for Personalizing Your Customer Experience
A Roadmap for Personalization
by Susan AldrichSee how pioneers in personalization, including Bakers Shoes and Netflix, use personalization to great advantage. Personalization varies among businesses and among customers, but we offer the specific steps you can take to set and accomplish personalization goals that enhance your business and your customer experience. -
Managing Customer Innovation at Alaska Airlines
Alaska Airlines Combines Customer Innovation with E-Commerce & Mobile
by Patricia SeyboldAs Managing Director, AlaskaAir.com and Customer Innovation, Curtis Kopf combines ecommerce, mobile, and customer innovation in a single role focusing on giving information and control to customers in the areas of their lives they care about the most. -
Facebook’s Timeline: Seductive and Dangerous?
Applications Integrated into Timeline Track Everything that You and Your Friends Do
by Patricia SeyboldFacebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked. -
Unintended Risks of Using Facebook
Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!
by Patricia SeyboldBe a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices. -
Groupon's New Consumer Programs
How Do They Benefit Consumers? And What Do They Offer Merchants?
by Ronni MarshakGroupon is trying new programs to win the loyalty and wallets of existing and new customers. But do the programs offer enough to attract customers to join? And what’s in it for the merchants? -
How Does Google’s Privacy Policy Affect You?
It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior
by Patricia SeyboldWhen Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services. -
What's Your Customer Cloud Strategy?
Twelve Customer Requirements to Include as Your Firm Migrates to Cloud Computing
by Patricia SeyboldA “customer cloud” is the virtual project space where your customers can securely access, keep track of, and manage the assets they’ve bought from you as well as any related projects in which they’re engaged. -
Is Sears.com Strong Enough to Help Save Sears?
Customer Experience Audit of Sears.com’s Capabilities to Let Customers Find and Buy What They Want and Manage Their Relationships
by Ronni MarshakCustomer Experience Audit of Sears.com’s Capabilities to Let Customers Find and Buy What They Want and Manage Their Relationships -
Build Community Around "My Stuff"
How Will Online Communities and Social Networks Evolve?
by Patricia SeyboldOnline customer support communities and social networks need to be integrated into the tools that customers use to manage their stuff.
- « previous
- Page 2 of 3.
- next »
