Social Networking
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Accidental Billionaires?
Is Ben Mezrich’s Depiction of Facebook’s History Worth Reading?
by Patricia SeyboldThe Accidental Billionaires, and the corresponding movie, The Social Network, aren’t about social networking. They are about the bad feelings among the people who were involved in the emergence of Facebook as a business. -
Facebook Tries to Clean Up Its Privacy Act
Can Facebook Users Really Expect Any Privacy Protections?
by Patricia SeyboldWill Mark Zuckerberg pay attention to customers' desire to control the information they share through applications that connect with the Facebook platform? -
AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics Is Creating Value Add for Its Members
by Patricia SeyboldHow do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored. -
Lithium Social CRM Suite
On-Demand Platform for Supporting Customer Communities
by Matthew LeesLithium Technologies’ Social CRM platform is an impressive set of SaaS applications interconnected via search, ratings and rankings, and many other integrated components. If your customer base is sizable enough, we recommend Lithium for your short list. -
Want Customer-Contributed Content?
Make It Easy for Your Customers to Multi-Post
by Patricia SeyboldDo you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites. -
How Visionary Customer-Centric Execs Keep Innovation Alive
Take-Aways from Patty’s Visionaries' Spring 2009 Meeting
by Patricia SeyboldHow do Visionary Customer-centric Execs deal with the recession? By continuing to innovate! -
Business Week's Business Exchange
A Good Example of Crowd Sourcing and Social Networking
by Patricia SeyboldBusiness Week’s Business Exchange is a crowdsourcing adjunct to Business Week. Readers post links to interesting articles and blog posts they’ve found on other publishers’ sites or written themselves. Business Exchange uses three best practices in social media. -
Why Twitter Rules and What to Do About It
The Six Best Uses of Twitter for Your Organization
by Patricia SeyboldWhy should your company "tweet"? How and why should your team be monitoring twitter? Here are the six most powerful ways that companies can use Twitter to connect with customers and would be customers, along with plenty of real-life examples. -
Best Practices in Corporate Blogging
How Your Organization Can Run a Successful Blogging Program
by Matthew LeesWhile blogging isn't a new communications medium, many companies are still getting the hang of it. Blogging takes commitment. But the many benefits can be attained by following best practices such as framing blogs as an ongoing program. -
B2B Firms Are Adopting Web 2.0
How to Engage and Empower Business Customers Online
by Patricia SeyboldOur B2B use of Web 2.0 chalk talk provides “slideware” with commentary so that you can re-use the graphics, concepts, and overall presentation to educate others. -
Customer Innovation Guide: Taking the Fourth Step
Empower Customers to Strut Their Stuff
by Patricia SeyboldThis guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff. -
Customer Innovation Guide: Taking the Third Step
Nurturing Customer Communities: The Key Third Step to Outside Innovation
by Patricia SeyboldCustomer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be. -
A Social Networking Primer
Understanding the Basics: Connecting, Sharing, Finding, and Tagging
by Matthew LeesThis report covers the basics of online social networking, presenting background and context, and describing some of the most popular and successful social networking sites. -
Why the Buzz About Google Talk?
What’s Google’s Strategy for IM and VOIP, and How Will It Impact You?
by Patricia SeyboldGoogle’s introduction of Google Talk instant messaging and chat in August 2005 unleashed a huge buzz of speculation. Our take: Google is about to shake up the telecommunications industry. -
A Blogosphere Primer
Understanding the Basics: Blogging, Syndication, Reading, Searching, and Tagging
by Brenda MichelsonBlogging, and the blogosphere, are experiencing phenomenal growth. In this primer, we explain the blog and blogosphere basics, including blog structure, authoring, syndication, searching, reading, and tagging. -
Apple’s Lessons for the Rest of Us
Customer-Led Innovation
by Patricia SeyboldApple’s iPod strategy is paying off brilliantly. The popular iPod, with its iTunes legal music library, has created a halo effect for the rest of Apple’s computer business. -
How the Blogging Community Accelerated Tsunami Relief
Blogs and Wikis Are Providing Instant Visibility, Information-Sharing, and Coordination
by Patricia SeyboldDisaster relief in the wake of the earthquake and tsunami disaster that hit the shores of Southeast Asia and Africa has been accelerated by the rapid response of the blogging community. -
IM Détente
Solves Key Problems, but Doesn’t End IM Wars
by David MarshakThe announcement from Microsoft, AOL, and Yahoo! marks the end of the IM wars…or does it? -
The Death of Command and Control?
Leaders of Large Organizations in Business, Politics, and Even the Military Are in for Some Big Surprises
by Marc PrenskyYour organization’s culture is about to be challenged by the “Digital Natives” who have entered the workforce. Are you prepared? Unlikely. -
Instant Messaging and Social Contracts
IM Can Lead the Way into the Next Era of Inter-Personal Communications
by David MarshakInstant Messaging addresses many of the personal and business communications problems we have today, but IM raises new questions of social contracts, privacy, and next-generation technology requirements.
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