Putting the E in E-Merchandising
Well-Merchandised Sites Cover the E-Merchandising Fundamentals and Do More
Whether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. Customer support entails not only providing the correct answers to technical questions, but also ensuring that customers learn about underlying principles, acquire new skills, access new knowledge, and are able to solve problems in new ways. E-learning initiatives at National Semiconductor and IBM demonstrate how instructional content can provide just-in-time learning within the context of an ebusiness environment.
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