How does a company implement an effective enterprise application integration (EAI) strategy in practice? This case study describes how Sharp Microelectronics of the Americas is planning to use a business-to-business integration (B2Bi) solution from Extricity/Peregrine to improve the sales and management of discrete electronic components in the American marketplace substantially. SMA focuses on the benefits of business process management. It has begun by supporting sales and distribution initiatives, as well as by creating direct company-to-company connections. In the future, SMA expects to benefit from enhancing the velocity of information flows by creating direct links with manufacturing operations in the Far East.