Online, Mobile, & IT
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Designing/Refining Your Mobile Strategy
Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices
by Patricia SeyboldMobile phones will soon surpass computers as the most prevalent way to do business online. Your business needs a mobile strategy. Here’s how to think about it. -
The Not So Friendly Route to Flying the Skies
Lessons Learned from Customers’ Moments of Truth in Multi-Leg Travel Planning
by Ronni MarshakThere are lessons to be learned from the complex customer scenario of planning a multi-leg trip. These lessons can help you make complex transactions less daunting for customers. -
Nature Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science
by Patricia SeyboldNature Education has an innovative replacement for college textbooks. It’s an online resource and classroom with a network of subject matter experts. And it’s free to students and faculty. -
How Customer-Centric Visionaries Make Information Valuable
Make Information Actionable and Connect People to People
by Patricia SeyboldVisionaries—ebusiness leaders—take content very seriously. They don't just post it; they make it multi-dimensional and actionable. -
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia SeyboldKeds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations. -
End-to-End Search Marketing and Customer Experience
Summary of Survey Results
by Susan AldrichMaking the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result. -
CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers
Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing
by Patricia SeyboldCohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation. -
B2B Firms Are Adopting Web 2.0
How to Engage and Empower Business Customers Online
by Patricia SeyboldOur B2B use of Web 2.0 chalk talk provides “slideware” with commentary so that you can re-use the graphics, concepts, and overall presentation to educate others. -
How Should You Manage Customer and Partner Portals?
Roles and Responsibilities You'll Need for Your Customer-Centric Organization
by Patricia SeyboldThis PSG Classic report presents the do’s and don’t’s of managing customer and partner portals. Although written several years ago, the rules of thumb presented still hold true and are perhaps even more applicable to today’s portal environments. -
Avoiding Search Pitfalls
How to Sidestep and Recover from the Worst Problems
by Susan AldrichThere are six big pitfalls that are peculiar to search projects. We have some advice on how to avoid them, or escape them if you’re already in the hole. -
Partner Portals Should Be Combined with Customer Portals
Why Not Design Your Partner Portals to Surround and Complement Your Customer Portals?
by Patricia SeyboldPartner portals and customer portals should be designed and managed together. The information and resources that partners need overlap with the information and resources customers want and need. -
IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web Experience
by Patricia SeyboldIn June 2007, IBM launched its next-generation Web site and the framework IBM will use to provide a unified online experience across all IBM’s Web properties. This new site architecture and approach embodies a number of best practices. -
What Customer-Centric Visionary Execs Are Doing in 2007
Customer-Outcome-Driven Businesses, Disappearing Home Pages, and Other Trends
by Patricia SeyboldWant to know what’s on customer-centric execs’ minds? Here’s an overview of some of the topics discussed at Patty Seybold’s Spring 2007 Visionaries’ Meeting. -
Move Over Portals; Prepare for Scenario Nets!
The Next E-Business Model: Task-Specific Cross-Company Workflows
by Patricia SeyboldWe’ve invented a new e-business model. We call it Scenario Nets—interlinked Web sites that help you complete a complex task. -
Staples
Customers Help Bring a Customer Experience Promise to Life
by Patricia SeyboldStaples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about. -
Seeker Experience Survey
Is Search Getting Better?
by Susan AldrichOur survey of seeker experience and projects to improve findability indicate much is spent, but much is left to be done. -
What's on the Minds of Lead Customer-Centric Executives in 2006?
Patty’s Visionaries Share Their Visions, Their Realities, and What’s Working for Them
by Patricia SeyboldPatty Seybold’s visionary customer-centric executives are engaging with customers in new ways to co-design better offerings and experiences. -
Observations from the Field: SOA
Conversations with Architects and Technologists on the Hard Part, the Hype, and Zero Code
by Brenda MichelsonEach week, we interact with individuals from both enterprises and technology providers, on a broad range of topics. These interactions surface recurring themes and interesting insights. This report shares insights gleaned on SOA. -
Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange
Peer-to-Peer Lending and Borrowing for “Freeformers”
by Patricia SeyboldHere’s a description of what the Zopa team did to meet their target audiences’ key scenarios and to design their business once they clearly understood those scenarios. -
E-Merchandising Framework
Applying the 4 Es for Customer Ease
by Susan AldrichEmerchandising should be a basic skill set in every ecommerce organization. We offer a framework for organizing your emerchandising efforts.
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