High Tech, Science & Engineering
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Apple’s Lessons for the Rest of Us
Customer-Led Innovation
by Patricia SeyboldApple’s iPod strategy is paying off brilliantly. The popular iPod, with its iTunes legal music library, has created a halo effect for the rest of Apple’s computer business. -
Online Meeting Services Comparison Matrix
Comparing Services and Products from Convoq, Genesys Conferencing, IBM, Macromedia, Microsoft, Oracle, Raindance, and WebEx against Our Evaluation Framework
by David MarshakIn this report, we summarize our framework-based evaluations of eight online meeting products in the form of a matrix. -
Microsoft's Roadmap for Windows
Getting to Longhorn without Detours
by Michael GouldeMicrosoft’s latest shift in plans for the next version of its Windows desktop and server operating systems reflects the challenge the company faces in developing and executing plans. Customer planning suffers a setback each time Microsoft announces these -
Putting E-Learning in the Context of Customers Scenarios
How Organizing Instructional Content for Just-in-Time Learning Enhances Customer Support
by Geoffrey BockWhether they are customers, business partners, or employees, adult learners in business situations seek solutions to their work-related issues. -
Online Meeting Pricing Models for the Top Providers
Heated Competition Leads to Lower Prices and More Options
by David MarshakIn this report, we define the dominant online meeting pricing models and look at the current models and prices of the leading providers. -
IM Détente
Solves Key Problems, but Doesn’t End IM Wars
by David MarshakThe announcement from Microsoft, AOL, and Yahoo! marks the end of the IM wars…or does it? -
HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'
by Patricia SeyboldOne of customers' "moments of truth" in deciding which product to buy is knowing where the product is in stock and how soon they can receive it. Hewlett-Packard's Internet marketing group has partnered with Channel Intelligence to provide near-real-time -
Using Search Engines to Find New Customers at the American Institute of Physics
Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base
by Susan AldrichThe American Institute of Physics achieved a breakthrough in findability—and conversion—by creating a new platform and using search engines. -
Learning about Emergent Learning, Part 2
Early Civilian Adopters of After Action Reviews: Shell Oil, Harvey-Davidson, Geerlings & Wade
by Marilyn DarlingHow do you transform your organization into a learning organization? Shell Oil, Harley-Davidson, and Geerlings & Wade are three companies that have been early adopters in the use of After Action Reviews (AARs) to foster organizational learning. This art -
IBM Delivers Clear Messages on the Future of Lotus Technologies
Report from Lotusphere 2004
by David MarshakIBM used Lotusphere 2004 to provide a concise roadmap for the future of its Notes/Domino and Workplace product families. -
On Dynamic Workplaces, Successful Portals, and Enterprise Instant Messaging
Predictions for 2004
by David MarshakIn 2004, key technologies to watch are portals, dynamic workplaces, and Instant Messaging. -
Delivering Content in Context at National Semiconductor
Organizing and Visualizing Content for Reference Hardware Designs
by Geoffrey BockNational Semiconductor is in the midst of deploying a set of System Solutions, reference hardware designs that describe how to incorporate various analog devices to engineer different electronic products. -
Gathering Customers' Real Requirements
Uncovering Customers' Moments of Truth
by Patricia SeyboldGathering customer requirements can be tough. Particularly if customers can't envision the possibilities of how they might reach their outcomes in a dramatically different way. -
What about the Customers?
Differences in Architecture Will Make Conversion from PeopleSoft to Oracle High Cost and High Risk
by Mitchell KramerOracle’s announced acquisition of PeopleSoft will force PeopleSoft customers to convert from PeopleSoft 8 to Oracle EBS 11i, a conversion that, due to differences in Architecture, will result in major costs and high risk. -
HP’s Web Services Management Game Plan
Be the Keystone for Web Services Management Standards and Technology
by Susan AldrichHP has a Web Services game plan designed to keep HP in the forefront of Web Services management technology and standards. -
The Future of Lotus
Does It Have One? Does It Matter?
by David MarshakIBM is redefining the Lotus brand, products, and organization. Will this matter to customers? -
Protecting Your Digital Assets
Technical Journal Publishers Lead the Way Using Digital Object Identifiers (DOIs)
by Patricia SeyboldThe DOI standard for uniquely tagging digitized assets is in widespread use by journal publishers. -
Understanding Digitization: Trends in Business Models
Important Lessons from Scientific, Medical, and Technical Publishing
by Patricia SeyboldTechnical journal publishers have come up with new business models to for generating revenues from digital assets. -
A Better Way to Measure ROI
Measuring What Matters to Customers Drives Revenues & Reduces Redundant Overhead
by Patricia SeyboldIn the Customer Economy, the only way to gain budget approval is to measure the time and costs you save your customers and justify your IT expenditures based on the increased revenues and customer retention you’ll gain. -
High Tech Companies Grade themselves on the Quality of Customer Experience they Offer
Different Results According to Different Roles
by Susan AldrichHow you evaluate yourself on how well you provide a Quality of Customer Experience seems to depend on what your role is in your organization. See how executives at high-tech companies rated themselves.
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