High Tech, Science & Engineering
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Oracle Enters Collaboration Race:
Oracle Will Soon Offer an Alternative to Microsoft Exchange; Will Anyone Migrate?
by David MarshakOracle will release an e-mail and collaboration product later this year that is technologically competition to Microsoft Exchange and IBM’s Lotus Domino. The company, however, faces an uphill battle trying to dislodge these entrenched market leaders. -
Sharp Microelectronics of the Americas’ Strategy for Integrating Enterprise Applications
Managing the Demand for Semiconductor Components in the American Marketplace
by Geoffrey BockThis case study describes how Sharp Microelectronics of the Americas is planning to use a business-to-business integration (B2Bi) solution from Extricity/Peregrine to improve the sales and management. -
Saving Customers’ Time: Master Customer Scenario® Design
How National Semiconductor, Tesco, and Buzzsaw.com Use Customer Scenarios to Improve Customer Experience
by Patricia SeyboldCustomer Scenario® Design is a technique that, when used well, will ultimately save your customers time and foster customer loyalty. -
The Customer Revolution
How to Thrive When Customers Are in Control
by Patricia SeyboldIn The Customer Revolution, the essential truths of business today are identified: “The Internet economy is the customer economy, and the fundamental source of value in the new customer economy is customers.” In the customer economy, the depth of your customer relationships is directly proportional to the value of your business. Attracting and retaining customers will be the core competencies of successful firms. Companies will be increasingly valued based on how they build relationships with their customers and on those customers' long-term value to the company. -
National Semiconductor Seduces Its Value Chain
A Best Practice in Electronic Commerce
by Patricia SeyboldNational Semi continues to impress us with the deliberate way it continuously extends the reach of its electronic business initiatives.
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