B2B and B2C Marketing
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Recommendation Engine Market Survey
B2B Is a Strong Market, and People Are Ready to Adopt
by Susan AldrichWe conducted a survey on the market for recommendation engines. The survey was developed in collaboration with the Institut Telecom in Paris. This report summarizes the findings of the survey. -
Omniture Recommendations
Integration with Powerful Omniture Marketing Suite
by Susan AldrichIf you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel. -
Unisfair Helps Enterprises Increase Lead Generation Activities
Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules
by Ronni MarshakUnisfair offers an always-on, multi-venue, virtual environment that mimics the feel and navigation of trade shows. Your customers self-select what they are interested in, and, because their online activities are tracked, your company gets better leads. -
Venda Enterprise
Excellent Merchandising and Customer Service with SaaS Deployment for Retailers
by Mitchell KramerOur in-depth evaluation of Venda Enterprise, the ecommerce platform from privately-held and NY, NY-based Venda, Inc. designed for rapid, SaaS deployment by merchandisers and used by 140 retailers in North America and Europe. -
RichRelevance Recommendations
Dynamic, Automated Optimization of 40 Recommendation Strategies
by Susan AldrichIf you are in retail ecommerce, RichRelevance’s RichRecs should be on your short list. RichRecs automatically selects the best of its 40 recommendation strategies to meet the merchant’s stated goals. -
Recommendation Evaluation Framework, Version 1
Evaluating Recommendation Engines, Platforms or Services
by Susan AldrichRecommendations are hot, solving problems from order size to search to personalization. We identify the key criteria for selecting a recommendation solution. -
The Customers.com Evaluation Framework for Campaign Management Applications
Speed and Simplify Your Selection of This Critical Customer Experience Component
by Mitchell KramerCampaigns are a critical customer experience component. The Customers.com Evaluation Framework for Campaign Management Applications will speed and simplify your selection of the campaign management offering best for your organization. -
Search Product and Company Update 2H2008
Surprisingly Successful Second Half Caps Economic Challenge of 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
Ecommerce Search Evaluation: Omniture Merchandising
Ecommerce Search, Merchandising, and Marketing
by Susan AldrichOmniture Merchandising provides a very strong search, navigation, marketing, and merchandising platform for retailers, that should be on your short list. -
Search Product and Company Update 1H 2008
Impressive First Half Begins a Potentially Painful 2008
by Susan AldrichDespite the U.S. recession, the search vendors on my watch list performed quite well during the first half. -
Ecommerce Search Evaluation: Mercado Ignition
User Interface, Ecommerce Search, Merchandising, and Marketing
by Susan AldrichWith Ignition, Mercado creates an environment that streamlines the efforts of shoppers and merchandisers. Retailers must consider Ignition at the top of their choices for search and merchandising. -
Ecommerce Search Planning and Evaluation Framework, Version 1
How to Plan and Select Search, Navigation, and Discovery Solutions for Ecommerce Web Sites
by Susan AldrichHere is everything you need to know in order to plan, select, and manage ecommerce search, navigation, and discovery. -
PSGroup Bull's-Eye: Ecommerce Search Solutions
Featuring Celebros, Endeca, Fredhopper, Mercado, and SLI Systems
by Susan AldrichWe compare five leading ecommerce search offerings against our 230 evaluation criteria, to pick the leader. -
E.piphany Advisor
Products That Can Improve Your Customer Experience
by Mitchell KramerEpiphany Advisor is a suite of three products, specialized implementations of those products for retail financial services and communications companies, and tightly packaged integrations of the products with PeopleSoft and Siebel CRM applications. You ca -
Comergent E-Business System 6.4
Marketing and Selling Complex Products Directly to Customers and Indirectly through Partners
by Mitchell KramerThe Comergent E-Business System can help you deliver a customer experience across all the phases of the customer lifecycle and across Web and contact center touchpoints, either directly to end customers or indirectly through a multitier partner channel. -
HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'
by Patricia SeyboldOne of customers' "moments of truth" in deciding which product to buy is knowing where the product is in stock and how soon they can receive it. Hewlett-Packard's Internet marketing group has partnered with Channel Intelligence to provide near-real-time -
Cross-Channel CRM
A Framework for Evaluating Architecture, Channel Support, and Functionality
by Mitchell KramerThis report describes our framework for evaluating the Architecture, channel support, and functionality of CRM products, critical factors in CRM product selection. -
How AssetLink Manages Digital Assets for Delivering Total Customer Experiences
Synchronizing Content and Business Processes for Cross-Channel Marketing Initiatives
by Geoffrey BockAssetLink focuses on marketing operations management. The company integrates its digital asset management capabilities with a workflow engine to support cross-channel marketing activities. -
SAS Marketing Optimization 3.2
Improving the Customer-Centricity and Effectiveness of Cross-Channel Marketing
by Mitchell KramerThis report evaluates SAS Marketing Optimization against our evaluation framework for customer-centric analytic applications. -
Unica Affinium 6
How Unica’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Affinium 6 from Unica Corporation against our evaluation framework for campaign management.
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