B2B and B2C Marketing
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Chordiant 5
How Chordiant’s CRM Suite Stacks Up Against Our Framework for Evaluating Multi-Channel CRM Solutions
by Mitchell KramerThis report assesses the functionality, administration, and Architecture of Chordiant 5 against our evaluation and comparison framework for the multi-channel CRM. -
Epiphany E.6
How E.piphany’s CRM Suite Stacks Up against Our Framework for Evaluating Multi-Channel CRM Solutions
by Mitchell KramerThis report assesses the functionality, administration, and Architecture of E.piphany E.6 against our evaluation and comparison framework for multi-channel CRM. -
divine’s Velocity Marketing
How divine’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Velocity Marketing from divine, Inc., against our evaluation framework for campaign management. -
Blue Martini Relationship Marketing
How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Relationship Marketing from Blue Martini Software, Inc. against our evaluation framework for campaign management. -
Marketswitch TRUE Suite
How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates TRUE Marketing Optimization applications from Marketswitch Corporation against our evaluation framework for campaign management. -
Epiphany Marketing
How E.piphany’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates E.piphany Marketing against our evaluation framework for campaign management. -
Aprimo Marketing 5.5
How Aprimo’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Aprimo Marketing from Aprimo Incorporated against our evaluation framework for campaign management. -
Teradata CRM 4.2
How Teradata’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Teradata CRM from Teradata, a Division of NCR, against our evaluation framework for campaign management. -
Campaign Management
Our Framework for Evaluating and Comparing Campaign Management Applications
by Mitchell KramerOur framework for evaluating campaign management applications can help you select the product that’s best for you. -
Philips Consumer Electronics Gets Closer to Its Customers:
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
by David MarshakPhilips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles. -
Lessons from FindMRO.com, the MRO Sleuth
Best Practices in Content and Search
by Susan AldrichThis report analyzes FindMRO’s content strategy and programs and identifies nine lessons learned.
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