B2B and B2C Marketing

  • Chordiant 5

    How Chordiant’s CRM Suite Stacks Up Against Our Framework for Evaluating Multi-Channel CRM Solutions

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    This report assesses the functionality, administration, and Architecture of Chordiant 5 against our evaluation and comparison framework for the multi-channel CRM.
    Apr. 3, 2003
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  • Epiphany E.6

    How E.piphany’s CRM Suite Stacks Up against Our Framework for Evaluating Multi-Channel CRM Solutions

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    This report assesses the functionality, administration, and Architecture of E.piphany E.6 against our evaluation and comparison framework for multi-channel CRM.
    Mar. 20, 2003
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  • divine’s Velocity Marketing

    How divine’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates Velocity Marketing from divine, Inc., against our evaluation framework for campaign management.
    Feb. 20, 2003
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  • Blue Martini Relationship Marketing

    How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates Relationship Marketing from Blue Martini Software, Inc. against our evaluation framework for campaign management.
    Jan. 30, 2003
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  • Marketswitch TRUE Suite

    How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates TRUE Marketing Optimization applications from Marketswitch Corporation against our evaluation framework for campaign management.
    Jan. 16, 2003
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  • Epiphany Marketing

    How E.piphany’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates E.piphany Marketing against our evaluation framework for campaign management.
    Jan. 2, 2003
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  • Aprimo Marketing 5.5

    How Aprimo’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates Aprimo Marketing from Aprimo Incorporated against our evaluation framework for campaign management.
    Dec. 5, 2002
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  • Teradata CRM 4.2

    How Teradata’s Offering Stacks Up against Our Campaign Management Framework

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    This report evaluates Teradata CRM from Teradata, a Division of NCR, against our evaluation framework for campaign management.
    Oct. 24, 2002
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  • Campaign Management

    Our Framework for Evaluating and Comparing Campaign Management Applications

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    Our framework for evaluating campaign management applications can help you select the product that’s best for you.
    Sep. 19, 2002
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  • Philips Consumer Electronics Gets Closer to Its Customers:

    Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty

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    Philips Consumer Electronics is working on a two-pronged approach to interacting with customers, capturing information about end customer visits and enabling dealers to provide Philips-branded manufacturers’ aisles.
    Jan. 11, 2001
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  • Lessons from FindMRO.com, the MRO Sleuth

    Best Practices in Content and Search

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    This report analyzes FindMRO’s content strategy and programs and identifies nine lessons learned.
    Dec. 21, 2000
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