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E-Commerce, Online, Mobile

• Customer Co-Design for Elder Independence

  Approach for Elders to Age in Their Homes

  by Patricia Seybold

  Dr. Allan Teel's new book  tells the remarkable story of an innovative “virtual assisted-living” program that was co-designed with 40 elders in Maine and is now rolling out across the country. 
  Jun. 13, 2013

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• Will Klarna Become a Major Player?

  Invoicing for Consumers Who Want to Pay After Receipt of Goods

  by Patricia Seybold

  Klarna is a deferred payment solution that lets online shoppers buy now and pay within 14 days. Klarna boosts conversion rates by removing consumers’ fear of online transactions. And Klarna removes the risk of fraud for online merchants.
  Mar. 14, 2013

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• Why Alaska Airlines Considers Mobile Development a Core Competency

  Speed Up Improvements in Customer Experience through Mobile

  by Patricia Seybold

  With Curtis Kopf, Managing Director, AlaskaAir.com, and Customer Innovation at Alaska Airlines, we look at how he and his team are mastering agile development and making mobile technology a core competency.
  Feb. 21, 2013

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• Amazon Takes on Apple in Digital Music

  Combined CDs and AutoRip Make Amazon Cloud Player More Enticing

  by Patricia Seybold

  Amazon’s AutoRip feature surprised and delighted some customers and annoyed others. We like the fact that we now have digital access to MP3 files of the music we bought on CDs for free and without doing anything!
  Jan. 24, 2013

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• Shopping Smarter with Mobile Devices Changes the Face of Holiday Shopping

  Mobile Makes Its Mark on Thanksgiving, Black Friday, and Cyber Monday Sales in 2012

  by Patricia Seybold

  2012 holiday shopping kicked off in the U.S. with a bang. Consumers shopped heavily on the Thanksgiving holiday through “Cyber Monday.” Online shopping from tablet computers was big. So was comparison shopping in stores using mobile phones.
  Nov. 29, 2012

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• The Mobile E-Wallet Customer Ecosystem

  What Types of Players Need to Partner and What Do They Need to Do to Gain Customers’ Trust?

  by Patricia Seybold

  The mobile e-wallet landscape is a 6-layered ecosystem of players, with e-wallet providers at the top and payment and financial institutions at the bottom. If all players aligned around customer-critical issues, mobile e-wallet adoption would accelerate.
  Sep. 14, 2012

  Strategies

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• Will Amazon.com Emerge as a Viable Gaming Platform?

  Enabling Platform-Agnostic Social Gaming Customer Ecosystems

  by Patricia Seybold

  Amazon may provide the next major ecosystem for social gaming, challenging Facebook, Zynga, Apple, and Google.
  Aug. 16, 2012

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• Adobe Recommendations: Personalizing the Customer Experience

  Harnessing the Power of the Adobe Digital Marketing Suite

  by Susan Aldrich

  Adobe Recommendations should be on the short list of marketers in retail ecommerce, B2B ecommerce, media, financial services, high tech, or publishing who seek to personalize their customer experience and drive higher revenues.
  Aug. 16, 2012

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• Alaska Airlines’ Evolves Its Mobile Strategy

  Catering to Frequent Flyers Pays Off

  by Patricia Seybold

  Alaska Airlines has been delivering mobile apps since 2010. They chose to focus first on the functions needed for “day of travel” rather than online booking.
  Aug. 3, 2012

  Strategies

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• Are You Tracking Your Customers’ Locations on Their Mobile Phones?

  Marketers Beware: Customers Don’t Want Their Locations to Be Tracked and Monitored

  by Patricia Seybold

  Do you know where you are? Everyone else might! Today’s smartphones are tracking devices that also happen to make phone calls. Your mobile apps are probably tracking your location and sharing that information without your permission.
  Jul. 19, 2012

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• Steps to Success for Personalizing Your Customer Experience

  A Roadmap for Personalization

  by Susan Aldrich

  See how pioneers in personalization, including Bakers Shoes and Netflix, use personalization to great advantage. Personalization varies among businesses and among customers, but we offer the specific steps you can take to set and accomplish personalization goals that enhance your business and your customer experience.
  Jun. 7, 2012

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• Facebook’s Timeline: Seductive and Dangerous?

  Applications Integrated into Timeline Track Everything that You and Your Friends Do

  by Patricia Seybold

  Facebook’s new Timeline is much more than a new user interface. It’s a seductive forced march designed to lead us all into a marketers’ nirvana in which our activities and life events are tracked.
  Mar. 22, 2012

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• Unintended Risks of Using Facebook

  Pay Attention to What Information, and Whose Information, You Are Sharing with Whom!

  by Patricia Seybold

  Be a good steward of your privacy and the privacy of your friends and family members on Facebook. Learn how applications are mining and analyzing your and your friends’ Facebook behavior and what you should know about those practices.
  Mar. 8, 2012

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• How Does Google’s Privacy Policy Affect You?

  It’s Time to Pay Attention to How Google Is Tracking Your Online Behavior

  by Patricia Seybold

  When Google announced a new unified Privacy Policy to go into effect on March 1, 2012, it caused people to stop and think about how much privacy they’re willing to trade for free search, email, YouTube, and other nifty services.
  Feb. 23, 2012

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• What's Your Customer Cloud Strategy?

  Twelve Customer Requirements to Include as Your Firm Migrates to Cloud Computing

  by Patricia Seybold

  A “customer cloud” is the virtual project space where your customers can securely access, keep track of, and manage the assets they’ve bought from you as well as any related projects in which they’re engaged.
  Feb. 9, 2012

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• Recommendation Evaluation Framework, Version 2

  Evaluating Solutions for Personalization and Recommendations

  by Susan Aldrich

  Recommendation solutions automate and personalize suggestions. Here are the key criteria you should use for selecting a recommendation solution.
  Sep. 22, 2011

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• America's First Responders Need Your Help!

  Support Legislation that Would Allocate the D Block Spectrum to Public Safety!

  by Public Safety Alliance

  A white paper published by the Public Safety Alliance describing why the U.S. Congress should support legislation to allocate wireless spectrum to public safety.
  Sep. 1, 2011

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• Recommendation Solution Market Recap: 1Q2011

  Mobile, UI, and Algorithm Enhancements Lead the Product News

  by Susan Aldrich

  Based on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands.
  Aug. 4, 2011

  Technologies

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• Living and Working in "the Cloud"

  How Digital Services are Reshaping Our Lives

  by Patricia Seybold

  Are you addicted to digital services, mobile apps, cloud computing, SaaS, social media, and digital media? Here are some things to think about before it’s too late!
  Jun. 2, 2011

  Strategies

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• SDL BeGlobal 1.1

  Real-Time, Automated Translation for Knowledgebase Content

  by Mitchell Kramer

  SDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content.
  May. 12, 2011

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