B2B and B2C Marketing
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Content Curation Evaluation Framework, Version 3
What to Consider When Evaluating Content Curation Platforms for Marketing
by Susan McKittrickContent curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community. -
Recommendation Solution Market Recap: 1Q2011
Mobile, UI, and Algorithm Enhancements Lead the Product News
by Susan AldrichBased on company reported data, we recap product, customer, and company activity for recommender systems providers Adobe, Avail, Baynote, iGoDigital, Locayta, MyBuys, PredictiveIntent, and Strands. -
Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes!
What Does It Take to Become Data Savvy?
by Susan Aldrich, Susan McKittrick, Julie Schwartz, Christopher KochSurvey on the impact of data-driven marketing on business performance shows improved sales productivity and market share. Read what it takes to become a data-driven marketing organization. -
HiveFire's Curata Platform for B2B Content Curation
Streamlining Multi-Channel Content Curation for B2B Marketers
by Susan McKittrickReview of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms. -
What Marketing Automation Suppliers Have Learned About Implementation Success, V1
Survey Results on the Skills, Processes, and Organizational Practices Needed for Success
by Susan McKittrickWhat changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make. -
LOUD3R Content Curation Platform
Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content
by Susan McKittrickMarketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs. -
Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches
Aggregage Uses Content Curation in an Online Advertising Business Model
by Susan McKittrickCombine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation. -
Comparative Rating of Five Recommendations Solutions
Analysis of Relative Merits of Avail, Baynote, Certona, Omniture, and RichRelevance
by Susan AldrichThis relative ranking summarizes our detailed evaluation and comparison of five leading recommendation solutions: Avail Intelligence, Baynote, Certona, Omniture, and RichRelevance. -
Adobe's Online Marketing Suite
Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision
by Susan McKittrickThe Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite. Gain a perspective on what’s needed and insight into Adobe’s offering. -
Eqentia Content Curation Platform
Personalization Pays Off
by Susan McKittrickProduct review of the Eqentia content curation platform provides insight into the capabilities provided to B2B marketers in uses ranging from improving SEO and nurturing leads to gathering competitive intelligence. -
The New B2B Marketing in Practice
Lessons in Content Marketing, Lead Nurturing and Scoring
by Susan McKittrickMarketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics. -
Side-by-Side Comparison of Six Recommendations Solutions
Spreadsheet Lays Out Vendor Performance from Avail, Baynote, Certona, Loomia, Omniture, and RichRelevance against Our Detailed Requirements
by Susan AldrichOur side-by-side comparison spreadsheet analyzes six leading recommendations solutions. -
Certona Resonance Recommendations
Automated Optimization Balanced with Granular Control
by Susan AldrichIf you are in retail or B2B ecommerce, Certona Resonance Recommendations should be on your short list. Certona’s recommendations solution is among the most mature on the market, with a high degree of automation and merchant control. -
B2B Marketers Prepare to Get the Most Out of Today's Technology Tools
Seven Steps to Adapting to Changes in Buyer Behavior and Capitalizing on Opportunities
by Susan McKittrickFor many marketers the catch-up required to take advantage of technology and respond to new buying behavior is overwhelming. This report provides a seven-step framework for understanding what is different and preparing to make the changes. -
Baynote Collective Intelligence Platform and Recommendation Applications
Automated Recommendations, Search, and Navigation for Multiple Industries
by Susan AldrichIf you are in retail or B2B ecommerce, publishing, telecommunications, travel, media, healthcare, high-tech, consumer packaged goods, or manufacturing, Baynote’s recommendation solutions should be on your short list. -
Implementation Challenges Limit B2B Marketers' Success with Automation
The Technology Is Increasingly Essential, Yet Few Are Ready to Transform Their Operations
by Susan McKittrickMarketing automation is growing in B2B. The business justification is strong. The vendors are solid and innovative. But a large portion of implementations fail to realize their potential. This article is the first in a series to dis-cover why. -
Avail Intelligence Behavioral Merchandising
Platform Automates Merchandising, Recommendations, Social Search
by Susan AldrichIf you are in retail or B2B ecommerce, Avail Behavioral Merchandising should be on your short list. Avail Intelligence’s solution, among the most mature on the market, with unique support for collaborative merchandising and strong client care. -
Recommendation Engine Market Survey
B2B Is a Strong Market, and People Are Ready to Adopt
by Susan AldrichWe conducted a survey on the market for recommendation engines. The survey was developed in collaboration with the Institut Telecom in Paris. This report summarizes the findings of the survey. -
The Adobe/Apple War
Jon Seybold, Father of Desktop Publishing, Comments on the Apple/Adobe Feud
by Jonathan SeyboldThe father of desktop publishing, Jonathan Seybold, offers his personal perspective on the early relationship between Adobe and Apple, starting in the late 1970s. -
Omniture Recommendations
Integration with Powerful Omniture Marketing Suite
by Susan AldrichIf you are in ecommerce, publishing, or advertising, Omniture Recommendations should be on your short list. Omniture’s marketing suite is very strong, with a scalable hosting infrastructure, and Omniture’s client care support marketers cross channel.
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