B2B and B2C Marketing
- « previous
- Page 4 of 6.
- next »
-
Unisfair Helps Enterprises Increase Lead Generation Activities
Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules
by Ronni MarshakUnisfair offers an always-on, multi-venue, virtual environment that mimics the feel and navigation of trade shows. Your customers self-select what they are interested in, and, because their online activities are tracked, your company gets better leads. -
RichRelevance Recommendations
Dynamic, Automated Optimization of 40 Recommendation Strategies
by Susan AldrichIf you are in retail ecommerce, RichRelevance’s RichRecs should be on your short list. RichRecs automatically selects the best of its 40 recommendation strategies to meet the merchant’s stated goals. -
Recommendation Evaluation Framework, Version 1
Evaluating Recommendation Engines, Platforms or Services
by Susan AldrichRecommendations are hot, solving problems from order size to search to personalization. We identify the key criteria for selecting a recommendation solution. -
The Customers.com Evaluation Framework for Campaign Management Applications
Speed and Simplify Your Selection of This Critical Customer Experience Component
by Mitchell KramerCampaigns are a critical customer experience component. The Customers.com Evaluation Framework for Campaign Management Applications will speed and simplify your selection of the campaign management offering best for your organization. -
Keys to E-Merchandising Success in Troubled Economic Times
Help Customers Make Wise Buying Decisions and You Will Foster Loyalty
by Ronni Marshak, Martha FreyIn these hard economic times, you need to make it as easy for your customers to find, choose, and buy your products. Ten e-merchandising best practices are presented in this report. -
End-to-End Search Marketing and Customer Experience
Summary of Survey Results
by Susan AldrichMaking the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result. -
Five Principles of Customer Engagement
How to Connect More People to the Products They Need
by Susan AldrichIn the uncertain economy of 2008, customer engagement may prove to be the key to retail success. Our five principles are tried and true approaches that can help you produce a fresh, engaging experience. -
Why CRM Is the Wrong Answer to the Wrong Question
Are You Investing in the Right Stuff?
by Patricia SeyboldCRM applications do a lousy job of addressing the strategic customer issues that every organization faces. If you’re in the process of yet another round of CRM improvements, perhaps it’s time to take a fresh look at what your strategy really should be. -
Bloomingdales.com
Merchandising and Customer Experience
by Susan AldrichBloomingdales.com achieves a high score when measured against Patricia Seybold Group’s E-Merchandising Framework. -
Macys.com
Merchandising and Customer Experience
by Susan AldrichMacys.com achieves a high score when measured against Patricia Seybold Group’s e-merchandising framework. -
E-Merchandising Framework
Applying the 4 Es for Customer Ease
by Susan AldrichEmerchandising should be a basic skill set in every ecommerce organization. We offer a framework for organizing your emerchandising efforts. -
Target the Right Customers
The First Step in Making It Easy for Customers to Do Business with You
by Patricia SeyboldOf the eight critical success factors originally introduced in Customers.com, “Target the right customer” is the first step towards making it easy for customers to do business with you. -
Branded Customer Service
Barlow and Stewart Promote a Strong Linkage between Brand and Customer Service
by Patricia SeyboldThis book educates you about the differences between on-brand and off-brand customer service delivery. -
Campaign Management at Nationwide Building Society
Improving the Cross-Channel, Cross-Lifecycle Customer Experience
by Mitchell KramerThis report is a case study that examines Nationwide Building Society’s activities to select new campaign management technology, to bring campaign management development and delivery in-house, and to plan for expanding campaign activities. -
Selecting and Recruiting Customers for Customer Scenario® Mapping Sessions
How to Identify and Solicit the Right End-Customers for Customer Co-Design Sessions
by Patricia SeyboldWhat’s the best way to recruit customers (and partners) for Customer Scenario® Mapping sessions? Here are suggestions for ways to build customer co-design into your normal activities. We also describe what kinds of customers to recruit, and how many. -
Nurturing Customer Loyalty in the B2B World
Know and Nurture Your Internal Advocates
by Patricia SeyboldWe spend a lot of our time these days working with the customer advocacy and customer experience teams at large software and systems companies. -
Comergent E-Business System 6.4
Marketing and Selling Complex Products Directly to Customers and Indirectly through Partners
by Mitchell KramerThe Comergent E-Business System can help you deliver a customer experience across all the phases of the customer lifecycle and across Web and contact center touchpoints, either directly to end customers or indirectly through a multitier partner channel. -
Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 2)
Anticipating the "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldIn many customer scenarios, there are common moments of truth that emerge despite differences in the customers' businesses. This report looks at those moments of truth that surface consistently in B2B select & buy scenarios. -
How AssetLink Manages Digital Assets for Delivering Total Customer Experiences
Synchronizing Content and Business Processes for Cross-Channel Marketing Initiatives
by Geoffrey BockAssetLink focuses on marketing operations management. The company integrates its digital asset management capabilities with a workflow engine to support cross-channel marketing activities. -
Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 1)
Unpacking "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldBefore you begin a Customer Scenario® Mapping exercise, you should capture the context of the scenario.
- « previous
- Page 4 of 6.
- next »
