B2B and B2C Marketing
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3M Integrated Packaging Tool
Managing the Custom Content for Labeling Manufactured Goods
by Geoffrey BockThe 3M Integrated Packing Tool is designed to ensure that manufacturers can produce the right product information for the right product packages in a timely and cost-effective manner. -
E-Merchandising at drugstore.com
How drugstore.com Organizes and Automates Product Merchandising and Marketing
by Susan AldrichAt drugstore.com, constant on-site promotions, internet advertising, and a 30 percent annual turnover in SKUs are managed with a high degree of consistency. -
SAS Marketing Optimization 3.2
Improving the Customer-Centricity and Effectiveness of Cross-Channel Marketing
by Mitchell KramerThis report evaluates SAS Marketing Optimization against our evaluation framework for customer-centric analytic applications. -
Unica Affinium 6
How Unica’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Affinium 6 from Unica Corporation against our evaluation framework for campaign management. -
Capturing Customer Requirements for Content Management
Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities
by Patricia SeyboldWhat’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an -
What about the Customers?
Differences in Architecture Will Make Conversion from PeopleSoft to Oracle High Cost and High Risk
by Mitchell KramerOracle’s announced acquisition of PeopleSoft will force PeopleSoft customers to convert from PeopleSoft 8 to Oracle EBS 11i, a conversion that, due to differences in Architecture, will result in major costs and high risk. -
Chordiant 5
How Chordiant’s CRM Suite Stacks Up Against Our Framework for Evaluating Multi-Channel CRM Solutions
by Mitchell KramerThis report assesses the functionality, administration, and Architecture of Chordiant 5 against our evaluation and comparison framework for the multi-channel CRM. -
The Future of Marketing and Branding
What Can We Learn from Watching 8- to 14-Year-Olds Interact with Markets and Brands around the World?
by Patricia SeyboldIntroducing a seminal global study on 8- to 14-year-old consumers. You’ll learn how today’s tween-agers will set the pace for tomorrow’s marketing and brand strategies. -
Understanding Your Next Generation Customers
How Do Tweens Feel about Brands?
by Patricia SeyboldToday’s tweens (ages 8-14) are tomorrow’s customers and employees. It’s important to understand how they react to branding. -
divine’s Velocity Marketing
How divine’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Velocity Marketing from divine, Inc., against our evaluation framework for campaign management. -
Blue Martini Relationship Marketing
How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Relationship Marketing from Blue Martini Software, Inc. against our evaluation framework for campaign management. -
Marketswitch TRUE Suite
How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates TRUE Marketing Optimization applications from Marketswitch Corporation against our evaluation framework for campaign management. -
Campaign Management Integration
What Integration Work to Expect When You Deliver Multi-Channel Campaigns
by Mitchell KramerIntegration is a major issue in delivering multi-channel campaigns. This report examines the causes for the issue and recommends how you should address it. -
Epiphany Marketing
How E.piphany’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates E.piphany Marketing against our evaluation framework for campaign management. -
Aprimo Marketing 5.5
How Aprimo’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Aprimo Marketing from Aprimo Incorporated against our evaluation framework for campaign management. -
Teradata CRM 4.2
How Teradata’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Teradata CRM from Teradata, a Division of NCR, against our evaluation framework for campaign management. -
Campaign Management
Our Framework for Evaluating and Comparing Campaign Management Applications
by Mitchell KramerOur framework for evaluating campaign management applications can help you select the product that’s best for you. -
Why IT Architecture Is Important in the Selection of a CRM Solution
Customers’ Changing Needs Dictate a Flexible, Adaptive, and Customer-Friendly CRM Infrastructure
by Patricia SeyboldArchitecture has become a key consideration when evaluating CRM offerings. Often, IT architects are the key influencers in the decision-making process. -
Of Mergers and Brands
Quality of Customer Experience(SM) Suffers in Most Mergers--Thoughts about Sears/Lands' End and HP/Compaq
by Patricia SeyboldCan merged companies, such as HP/Compaq and the proposed Sears/Lands’ End maintain a superb customer experience? -
Building Business Relationships through Product Information Assets
Using Electronic Catalogs to Forge Connections among Manufacturers, Distributors, and Buyers
by Geoffrey BockManaging product content relies on more than the search capabilities of a robust electronic catalog and the ability to access the information over the Internet.
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