Targeted Marketing & Content
- « previous
- Page 4 of 5.
- next »
-
PSGroup Bull's-Eye: Product Search Solutions: Best Overall Product Search Capabilities
Which Providers Offer the Best Overall Product Search Capabilities? Featuring EasyAsk, Endeca, IBM, iPhrase, Microsoft, Oracle, and Verity
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye against our product search evaluation framework? -
Convoq ASAP
Bringing Online Meeting Convocation to a New Level
by David MarshakSee how Convoq ASAP rates against our online meeting evaluation framework. -
PSGroup Bull's-Eye: Product Search Solutions: Best Architectures
Which Providers Offer the Best Architectures?
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye for Architecture against our product search evaluation framework? -
PSGroup Bull's-Eye: Product Search Solutions: Best Design and Development Capabilities
Which Providers Offer the Best Design and Development Capabilities?
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye for design and development against our product search evaluation framework? -
PSGroup Bull's-Eye: Product Search Solutions: Best Retrieval and Results Management Capabilities
Which Providers Offer the Best Retrieval and Results Management Capabilities?
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye for retrieval and results management against our product search evaluation framework? -
Product Search Solution RFP Template
Patricia Seybold Group's Template for Preparing an RFP
by Susan AldrichYou can write a great Product Search Solution RFP in a short time using our outline, Product Search Evaluation Framework, and following our guidance. -
Using Search Engines to Find New Customers at the American Institute of Physics
Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base
by Susan AldrichThe American Institute of Physics achieved a breakthrough in findability—and conversion—by creating a new platform and using search engines. -
SAS Marketing Optimization 3.2
Improving the Customer-Centricity and Effectiveness of Cross-Channel Marketing
by Mitchell KramerThis report evaluates SAS Marketing Optimization against our evaluation framework for customer-centric analytic applications. -
Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior
Meeting Consumers' 'Moments of Truth' as They Shop across Channels
by Patricia SeyboldMany of today’s consumers prefer to shop across channels—for example, researching online, buying in the store, and getting support by phone. Cross-channel retail poses significant challenges for retailers and for suppliers of consumer products. We offer -
Designing a Customer-In CMR Environment
Start by Making it Easy for Customers to Manage their Relationships with Your Firm; Then Worry about Managing Your Relationships with Them
by Patricia SeyboldWe have a unique opportunity to rethink our own information systems from scratch, we start from the outside in: with customer self-service, customer profile management, and customer transaction management. -
Unica Affinium 6
How Unica’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Affinium 6 from Unica Corporation against our evaluation framework for campaign management. -
Capturing Customer Requirements for Content Management
Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities
by Patricia SeyboldWhat’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an -
Product Search Solution Evaluation Framework
Criteria for Selecting Product Search, Navigation, and Discovery Solutions
by Susan AldrichTo help you choose the right product search solution and avoid a costly mistake, we’ve developed an Evaluation Framework for Product Search Solutions. -
Product Search Solution Evaluation Matrix
A Blank Matrix to Facilitate Your Evaluation Process
by Susan AldrichTo assist you in your evaluation of product search and emerchandising products, we offer the criteria in matrix form with blanks for the products you are reviewing. -
Understanding Your Next Generation Customers
How Do Tweens Feel about Brands?
by Patricia SeyboldToday’s tweens (ages 8-14) are tomorrow’s customers and employees. It’s important to understand how they react to branding. -
divine’s Velocity Marketing
How divine’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Velocity Marketing from divine, Inc., against our evaluation framework for campaign management. -
Blue Martini Relationship Marketing
How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Relationship Marketing from Blue Martini Software, Inc. against our evaluation framework for campaign management. -
How Should You Manage Content within Your Enterprise?
Seven Key Issues that Are Critical to Success
by Patricia SeyboldHow should you organize and staff to ensure success in your enterprise content management initiative? Don’t make content management an IT project. -
Marketswitch TRUE Suite
How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates TRUE Marketing Optimization applications from Marketswitch Corporation against our evaluation framework for campaign management. -
Key Issues around Portals and Content Management
The Who, What, Where, When, Why, and How
by David MarshakContent Management is one of the largest challenges of implementing Portals. This report looks at the relationship between the two domains from a portal-centric perspective.
- « previous
- Page 4 of 5.
- next »
