Targeted Marketing & Content
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Campaign Management Integration
What Integration Work to Expect When You Deliver Multi-Channel Campaigns
by Mitchell KramerIntegration is a major issue in delivering multi-channel campaigns. This report examines the causes for the issue and recommends how you should address it. -
Epiphany Marketing
How E.piphany’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates E.piphany Marketing against our evaluation framework for campaign management. -
Aprimo Marketing 5.5
How Aprimo’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Aprimo Marketing from Aprimo Incorporated against our evaluation framework for campaign management. -
Teradata CRM 4.2
How Teradata’s Offering Stacks Up against Our Campaign Management Framework
by Mitchell KramerThis report evaluates Teradata CRM from Teradata, a Division of NCR, against our evaluation framework for campaign management. -
Campaign Management
Our Framework for Evaluating and Comparing Campaign Management Applications
by Mitchell KramerOur framework for evaluating campaign management applications can help you select the product that’s best for you. -
Building Business Relationships through Product Information Assets
Using Electronic Catalogs to Forge Connections among Manufacturers, Distributors, and Buyers
by Geoffrey BockManaging product content relies on more than the search capabilities of a robust electronic catalog and the ability to access the information over the Internet. -
Communicator Inc Supports Gated Inter-Enterprise Financial Communities:
Built on Content Syndication, Distributed Permissioning, and a New Instant Messaging Offering
by David MarshakCommunicator Inc has created a platform for supporting multi-enterprise communities that addresses these communities’ key requirements. -
Designing a Customer Flight Deck(SM) System - Customer Segmentation
Step 1: Select a Customer Segment to Monitor
by Patricia SeyboldThe first step in creating a useful Customer Flight Deck is to identify what customer segments you want to track. Focus on how and why customers buy. -
Defining Metadata
The First Step Toward Consistent Content Management
by Patricia SeyboldConsistent content management can both reduce costs improve both the quality of your customer experience. Start by identifying the kinds of metadata that matters most to your different groups of customers and to the people who serve those customers. -
Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce
Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You
by Martha FreyWhat does a product content management system look like? This report identifies the tools that manufacturers and distributors need to manage their product information better. -
Lessons from FindMRO.com, the MRO Sleuth
Best Practices in Content and Search
by Susan AldrichThis report analyzes FindMRO’s content strategy and programs and identifies nine lessons learned. -
Contending with Content
The Five Labors that Deliver Compelling E-Business Experiences
by Susan AldrichMaking e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures. -
Don't Manage Your Partners
Manage Your Customer Experience
by David MarshakThe value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer. -
Bankers Trust Australia Extends Its Marketing Reach
The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies
by Wayne EckersonNo Description Available
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