Customer/Employee Empowerment
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Let Your Customers Be Part of the Solution
Work Together to Solve Problems, and Bond in the Process
by Ronni MarshakDon’t try to hide problems from customers—that never works. And don’t just tell them there is a problem without seeking their help in finding a work-around or an outright solution. -
Want Customer-Contributed Content?
Make It Easy for Your Customers to Multi-Post
by Patricia SeyboldDo you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites. -
Who "Owns" Your Medical Records
Whose Data Is It?
by Patricia SeyboldAn organization called Health Data Rights has published five principles for the basic human right to access and to understand your own healthcare data and information. -
What Are Visionary Customer-Centric Execs Thinking About?
Engaging with Customers to Innovate, Solve Problems, and Keep their Brands Focused on Customers' Goals
by Patricia SeyboldPatty’s Visionaries are the leading customer-centric executives who are transforming their companies (and their industries) from the outside in. This is an overview of some of the topics they discussed in their Spring 2008 meeting. -
Making Team Innovation Work
Learning from FIRST How to Inspire Inventors and Build an Innovative Culture
by Patricia SeyboldFIRST’s annual world robotics championship inspires kids to work together while competing, and to come up with innovative solutions to difficult challenges. There are lessons to be learned on how to inspire adults to innovate and cooperate. -
Managing Customer Advisory Board Programs
How Do Companies Structure, Manage, and Profit from Their B2B Customer Advisory Boards?
by Patricia SeyboldThis report provides a summary of the current practices in managing B2B CABs. -
Publishing 2.0/Libraries 2.0: Students are Shaping the Future of Academic Publishing
How Graduate Students Want to Interact with Information
by Patricia SeyboldHow do professionals and students consume information in the Web 2.0 era? Three graduate students provide great insights into how digital information should be presented, organized, consumed and shared among professionals. -
Customer Innovation Guide: Core Competency 1
Mastering the First Core Competency: Incorporating Story-Telling into Your Organization's DNA
by Patricia SeyboldInnovation spreads by word of mouth. It’s the stories that everyone remembers. We recommend formalizing a managed process for capturing and sharing customer-related stories. -
Digital Natives in the Classroom Are Propelling Us to School 2.0
A Few of David Warlick’s Thoughts on How Kids and Web 2.0 Are Reshaping Education and Publishing
by Patricia SeyboldYou’ve heard of “Web 2.0.” Now we have School 2.0. What can we learn about the future of education and educational publishing from long-time tech-educator, David Warlick? -
Customer Co-Design in Rural Uganda
How URDT Empowers Grass Roots Creativity
by Patricia SeyboldSee how the URDT worked with Ugandan villagers to tackle issues of rural development. The approach they took is one that can be applicable for your organization as it works with customers to create innovative solutions. -
A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation
Five Initiatives to Support Customer Innovation
by Patricia SeyboldTo make rapid progress in enabling and empowering your customers to lead you toward new innovations, you need to coordinate your business strategy and your IT efforts. -
Customer Innovation Guide: Taking the Fourth Step
Empower Customers to Strut Their Stuff
by Patricia SeyboldThis guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff. -
Pan American Health Organization
Using Online Meeting Software to Collaborate on Addressing Health Issues throughout the Americas
by Ronni MarshakOur interview with Bob Rodrigues of the Pan American Health Organization spotlights how the multinational group uses the Elluminate Live! online conferencing tool to increase the number of people able to attend important meetings. -
Customer Innovation Guide: Taking the Third Step
Nurturing Customer Communities: The Key Third Step to Outside Innovation
by Patricia SeyboldCustomer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be. -
Customer Innovation Guide: Taking the Second Step
Provide Customers with Tools to Use to Reach Their Outcomes
by Patricia SeyboldThis guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers. -
Customer Innovation Guide: Identify and Study Lead Customers
Have You Taken the First Step towards Customer-Led Innovation?
by Patricia SeyboldThis guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers. -
Customer Innovation Guide: Five Roles Your Customers Should Be Playing
How Engaged Are Your Customers in Shaping the Future of Your Business?
by Patricia SeyboldThis guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization. -
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
by Patricia SeyboldAs the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy. -
Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch
Launching a New Product Line Based on Customers’ Input
by Patricia SeyboldLandscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line. -
GE ColorXpress® Services
Helping Customers Design Differentiated Products
by Patricia SeyboldBy making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again.
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