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Search & Content Management

• Product Search Solution RFP Template

  Patricia Seybold Group's Template for Preparing an RFP

  by Susan Aldrich

  You can write a great Product Search Solution RFP in a short time using our outline, Product Search Evaluation Framework, and following our guidance.
  Mar. 18, 2004

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• Verity K2 Catalog 5.5 Product Search Solution

  Advanced Search and Classification

  by Susan Aldrich

  Verity K2, a premium search engine, stacks up well against our product search evaluation framework.
  Mar. 11, 2004

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• Using Search Engines to Find New Customers at the American Institute of Physics

  Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base

  by Susan Aldrich

  The American Institute of Physics achieved a breakthrough in findability—and conversion—by creating a new platform and using search engines.
  Mar. 4, 2004

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• Endeca InFront V.4.1 Product Search Solution

  Guided Navigation and Advanced Merchandising

  by Susan Aldrich

  Endeca InFront, a premium search engine, stacks up well against our Product Search Evaluation Framework.
  Feb. 26, 2004

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• iPhrase One Step V.4.5 Product Search Solution

  Advanced Search and Presentation

  by Susan Aldrich

  iPhrase’s One Step product capabilities stack up well against our product search evaluation criteria.
  Feb. 12, 2004

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• Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior

  Meeting Consumers' 'Moments of Truth' as They Shop across Channels

  by Patricia Seybold

  Many of today’s consumers prefer to shop across channels—for example, researching online, buying in the store, and getting support by phone. Cross-channel retail poses significant challenges for retailers and for suppliers of consumer products. We offer
  Jan. 29, 2004

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• IBM WebSphere Commerce V.5.5 Product Search Solution

  Advanced Merchandising and Basic Search

  by Susan Aldrich

  IBM’s WebSphere Commerce platform includes a product search engine and related marketing capabilities that stack up well against our product search evaluation criteria.
  Jan. 29, 2004

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• Who Needs a Premium Product Search Engine?

  When Basic Search Will Satisfy Findability, and When You Need a Premium Search Engine

  by Susan Aldrich

  We offer a quick self assessment for marketing executives to determine whether a premium product search engine will boost findability.
  Jan. 8, 2004

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• Capturing Customer Requirements for Content Management

  Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities

  by Patricia Seybold

  What’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an
  Dec. 24, 2003

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• Search Engine Marketing and Optimization Wisdom V.2003

  Nobody Actually Knows What Works, but Here Are Likely Steps to Search Engine Success

  by Susan Aldrich

  If you missed December’s Search Engine Strategies Conference in Chicago, here’s the recap on the latest techniques for Search Engine Marketing and Search Engine Optimization.
  Dec. 18, 2003

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• Oracle Text, Part of Oracle Database 10g, Product Search Solution

  Wide Scalability and Flexibility Combined with Advanced Search Features

  by Susan Aldrich

  Oracle Text provides strong product search capabilities that stack up well against our evaluation framework.
  Dec. 11, 2003

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• Product Search Solution Evaluation Framework

  Criteria for Selecting Product Search, Navigation, and Discovery Solutions

  by Susan Aldrich

  To help you choose the right product search solution and avoid a costly mistake, we’ve developed an Evaluation Framework for Product Search Solutions.
  Dec. 11, 2003

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• Product Search Solution Evaluation Matrix

  A Blank Matrix to Facilitate Your Evaluation Process

  by Susan Aldrich

  To assist you in your evaluation of product search and emerchandising products, we offer the criteria in matrix form with blanks for the products you are reviewing.
  Dec. 11, 2003

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• Developing Your Plan of Attack for Your ECM Initiative

  How to Scope the Content Collection that Maximizes Your Opportunities for Success

  by Susan Aldrich

  So much content to be managed, so little time: Where do you start your ECM initiative?
  Dec. 4, 2003

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• EasyAsk Commerce Advisor Product Search Solution

  EasyAsk Enterprise 9 Family Enables You to Build Consistent Search and Navigation Using All Your Product Information Assets

  by Susan Aldrich

  This report evaluates EasyAsk against our framework for product search solutions.
  Nov. 20, 2003

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• Understanding the Strategies of Major Enterprise Content Management Suppliers

  Which Suppliers' Strategies Match Yours? Which Suppliers Will Remain Viable?

  by Geoffrey Bock

  This report charts the landscape for seven enterprise content management vendors. It assesses the business strategy, viability, product strategy, and cultural fit for Documentum, FileNet, IBM, Interwoven, Merant, Microsoft, and Stellent.
  Nov. 20, 2003

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• Emerging Governance Structures for Tackling Information Management

  Laying the Structure for a Strategic Core Competency in Information Management

  by Patricia Seybold

  Information management is looming as a necessary strategic core competence for organizations in the 21st century. Here’s how forward-thinking organizations are organizing themselves to tackle information management strategically.
  Nov. 13, 2003

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• Why EMC Acquired Documentum

  Towards the Next Generation Platform for Storing and Managing Enterprise Content

  by Geoffrey Bock

  EMC Corporation, a company that has made its mark over the past decade by delivering networked storage solutions, plans to acquire Documentum, an industry-leading enterprise content management software provider.  We believe that competing enterprise content management vendors will now need to address the persistent storage requirements for the unstructured business information that they produce and manage as part of their product offering.
  Oct. 16, 2003

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• Producing an XML-Based E-Catalog at Snap-on Incorporated

  Maintaining an Adaptive Product Content Management Solution for Enterprise Operations

  by Geoffrey Bock

  Snap-on Incorporated now deploys an XML-based e-catalog that extends the company’s existing business processes to the Web. We believe that Snap-on’s experience demonstrates how a well-designed XML-based e catalog avoids the overhead of maintaining produc
  Oct. 9, 2003

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• The Future of Enterprise Content Management

  Trends for Linking the Content Management Lifecycle to Your Enterprise Application Infrastructure

  by Geoffrey Bock

  In this report, we offer our observations about our framework-based comparisons of enterprise content management products as well as identify critical trends for content management features and functions.
  Sep. 4, 2003

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